By Amin Kef (Ranger)
NP (SL) Ltd stands out as one of the most reliable sources of inspiration for indigenes with big dreams of establishing business entities that could grow exponentially. Unlike some other business entities operating in the country, NP (SL) Ltd provides numerous valuable lessons for aspiring entrepreneurs, offering a roadmap to navigate the business landscape and turn dreams into tangible realities.
Founded decades ago by thirty-five former employees of the British Petroleum Company, NP (SL) Ltd was established after these employees bought shares from the Government of Sierra Leone. Today, it is a privately owned indigenous business entity, free from Government intervention.
One key factor behind the company’s meteoric rise is the selflessness of its shareholders. Dedicated to propelling their “baby” to greater heights, these ambitious Sierra Leoneans have implemented fine business initiatives leading to fruitful dividends. Their approach involves working with a collective sense of purpose, eschewing deceit, greed and embracing a spirit of give-and-take.
Another lesson from NP (SL) Ltd is the emphasis on enhancing customer care to provide optimum satisfaction. By prioritizing customer interests, the shareholders and Management teams have successfully broadened their customer base. This commitment to customer satisfaction is evident in their use of modern calibrated pumping machines, ensuring transparency and trust in fuel transactions.
Innovative initiatives and technology play a crucial role in the company’s operations. The introduction of the NP Smart Card allows customers to purchase fuel conveniently, without the hassle of frequent bank visits. This card, which can be credited with a certain amount of money, debits the amount utilized during transactions, helping customers budget their fuel purchases.
Recently, NP (SL) Ltd launched state-of-the-art mobile fuel tanks designed to streamline refueling operations. These advanced tanks, each with a 10,000-liter capacity, are housed in containers with sophisticated safety and dispensing technology. They feature mobile refueling capability, advanced safety systems, and real-time monitoring, enhancing efficiency and safety.
The company has also introduced the Access and Energy Pass Card to promote a cashless economy. This smart card, offering both online and offline usability, provides high-security features and instant SMS notifications after transactions. Customers can recharge their cards at designated stations, reverse transactions if needed, and receive real-time transaction updates.
NP Gas, another product from the company, has gained popularity in the market. This cooker, available in different cylinder sizes, is environmentally friendly with less gaseous emissions, posing fewer health risks. It can be secured at leading Filling Stations and authorized dealers.
A significant business initiative mastered by NP (SL) Ltd is the promotion of the country’s Local Content Policy. The company prioritizes employing qualified Sierra Leoneans instead of expatriates, fostering a sense of ownership and motivation among employees. This approach is cost-effective, retaining salaries and benefits within the country and giving the company a nationalistic flavor.
Corporate Social Responsibility (CSR) is another area where NP (SL) Ltd excels. By giving back to society, the company gains respectability and integrity. Assisting residents in communities where the business operates enhances the company’s reputation and community relations.
In a nutshell, NP (SL) Ltd offers invaluable lessons for aspiring entrepreneurs. From selflessness and customer care to innovative technology and local content promotion, the company exemplifies good business practices.
Indeed, NP (SL) Ltd is a source of inspiration and a reservoir of effective business initiatives for those looking to realize their entrepreneurial dreams.
Editorial: Stop the Unfair Accusations Against Chinese Companies
By Amin Kef (Ranger)
In recent times, several newspapers have unfairly accused Chinese companies with inflammatory headlines using words like “slavery,” “mafia,” and “colonialism.” Conscientious and discerning citizens must consider: who has historically engaged in the slave trade and practiced colonialism? Certainly not China! China has never invaded other countries, colonized other nations, or engaged in the slave trade. Additionally, China has no association with the mafia.
Consider the Tonkolili Iron Ore Project. During the operations by African Minerals and Shandong Iron & Steel, the project faced numerous interruptions due to infectious diseases and falling iron ore prices. In 2021, Leone Rock was invited by the government to reactivate the project. Recently, Leone Rock completed the loading of 100 Capesize vessels, each capable of carrying over 100,000 tons of iron ore for export. Sierra Leone is rich in mineral resources, and to benefit the government, society, and the people, these projects must continue. Do we want to drive away these legally operating investors and bring projects to a halt? Will this benefit the people?
When China was founded in 1949, its per capita GDP was $27, the lowest in Asia. Today, China is the world’s second-largest economy, achieved through peaceful development, not colonialism. Sierra Leone became independent in 1961 and gained republican status in 1971. Our economic development remains relatively backward. Shouldn’t we adopt an inclusive attitude and learn from other countries’ successful experiences?
The friendly relationship between China and Sierra Leone has a long history, evidenced by Chinese investments in projects like the Friendship Building, the National Stadium, the Friendship Road, the China-Sierra Leone Friendship Hospital, the 34 Military Hospital, and the Tonkolili Iron Ore Project. Have Chinese companies, medical teams, and military medical groups brought oppression or colonialism? Is there any mafia? We must listen to the evaluations of the people. Are there individuals using media freedom to smear China and Chinese companies? Who are the experts in blackmail? Thoughtful consideration is required.
Sierra Leone is a peace-loving and united country, our last stronghold. Despite development challenges, we must adopt an inclusive attitude and welcome more foreign investors based on mutual respect and understanding, without political conditions, to jointly build our beautiful homeland. The unfair labeling must stop, and we should focus on enhancing bilateral ties with China. While there may be rogue individuals, the good ones far outweigh them.
Stop the unjust accusations and recognize the benefits of our longstanding and productive relationship with China.