Milla Group Rolls Out Christmas Mega Promo: Buy 100 Chairs, Get 2 Free Tables Nationwide

December 12, 2025

By Amin Kef (Ranger)

Milla Group, one of Sierra Leone’s most trusted names in high-quality plastic manufacturing, has rolled out an exciting Christmas Sale Promotion, offering customers unmatched value during the festive season. Under the special offer, anyone who purchases 100 chairs, across any model, will receive two free round tables valued at NLe1, 200.

The promotion has already generated strong interest among event planners, churches, businesses, hospitality providers and households preparing for weddings, end-of-year programs and community celebrations.

According to Milla Group, customers can choose from any of the company’s three top-selling chair types; Classic, Deluxe and Premium XL. Buyers may mix the models or purchase a single type, yet still qualify for the two free tables, giving customers maximum flexibility and convenience.

The round tables offered are part of Milla Group’s signature collection, known for their durability, stable design and suitability for both indoor and outdoor events. The company notes that the promotion is meant to help customers save significantly at a time when demand for furniture typically surges.

A spokesperson for the company described the initiative as a token of gratitude to Sierra Leoneans. “This Christmas Sale is our way of saying thank you to the public for choosing Milla products throughout the year. We want to make it easier and more affordable for people to prepare for their festive events with reliable, top-quality furniture,” the spokesperson said.

The promotion is available nationwide at all Milla Group outlets, with customers encouraged to take advantage of the offer while stock lasts. Retail points have already transformed into festive hubs, decorated with Christmas ornaments, promotional banners and attractive displays showcasing the discounted bundles.

As the holiday season approaches, Milla Group reiterates its commitment to providing affordable, stylish and durable plastic products for every Sierra Leonean home and business.

It is worth noting that Milla Group and Pee Cee & Sons (PCS) operate as part of PC Holdings, one of Sierra Leone’s largest indigenous conglomerates, with strong footprints in manufacturing, agriculture (including onions, oils and soap production) and nationwide distribution. Together with subsidiaries like Jolaks, the group remains a pillar of local industrialization, import substitution, job creation and agribusiness transformation; supported through strategic partnerships, including engagements with the IFC.

With this latest Christmas Sale, Milla Group once again reinforces its reputation as an innovative, customer-focused industry leader dedicated to serving Sierra Leone with quality and value.

Lǒr Restaurant Raises the Bar for World-Class Dining in Sierra Leone

December 12, 2025

By Foday Moriba Conteh

Freetown’s hospitality and culinary scene has reached an exciting new milestone with the rise of Lǒr Restaurant, a premier fine-dining destination that has rapidly become a symbol of elegance, cultural fusion and global culinary excellence. Strategically located along the picturesque Peninsular Highway in Juba, Lǒr is redefining what premium dining means in Sierra Leone, attracting both local residents and international visitors seeking a refined gastronomic experience by the Atlantic horizon.

Lǒr Restaurant stands out for its remarkable ability to merge Sierra Leonean authenticity with international sophistication. Guests are invited on a flavorful journey across continents; from the delicate craft of Japanese sushi and the comforting richness of Italian cuisine, to the bold spices of Lebanese and Indian dishes. While the restaurant showcases global flavors, it also proudly celebrates Sierra Leone’s culinary heritage, ensuring that every plate tells a story of culture, creativity and exceptional craftsmanship.

Each dish is expertly prepared by a team of internationally trained chefs whose attention to detail and passion for culinary artistry are evident in every bite. The fusion of technique, taste and presentation makes Lǒr a leading force in Sierra Leone’s growing gourmet revolution.

Beyond its celebrated menu, the restaurant’s ambience elevates the dining experience even further. With floor-to-ceiling glass architecture, refined lighting and breathtaking views of the Atlantic Ocean, Lǒr offers an atmosphere of modern luxury and serenity. Its rooftop terrace, now one of the city’s most iconic dining spots, provides guests with a panoramic vantage point; perfect for sunset meals, photos and memorable celebrations.

Lǒr Restaurant’s service standards are another hallmark of its success. The professional staff delivers attentive, discreet and friendly service that aligns with the establishment’s world-class ethos. Whether guests seek an intimate dinner, a business engagement or a family gathering, the restaurant’s hospitality team ensures a seamless and enjoyable experience from arrival to departure.

In a city where digital payment options remain limited, Lǒr distinguishes itself by offering modern convenience. Guests can comfortably settle bills using Visa, Mastercard, digital transfers or cash. Ample parking space and valet services further contribute to its guest-centric approach, making each visit smooth and hassle-free.

Operating daily from 9:00 AM to 11:00 PM on weekdays and until 12:15 AM on weekends, Lǒr remains accessible to breakfast lovers, brunch groups, dinner guests and late-night diners seeking sophistication in a serene setting.

Freetown’s evolution into a cosmopolitan capital is reflected in the growing influence of Lǒr Restaurant, which continues to shape the city’s culinary identity by introducing international standards, elevating local cuisine and setting a new benchmark for hospitality in West Africa. To many patrons, it represents far more than a dining venue; it is a lifestyle destination, a cultural bridge and a shining example of Sierra Leone’s rising global appeal.

📍 Address: Peninsular Highway, Juba, Freetown
📞 Phone: +232 90 002000
💳 Payment: Cash, Visa, Mastercard
🍽️ Cuisine: Italian, Japanese, Lebanese, Indian, International
🕘 Hours: 9:00 AM – 11:00 PM (Weekdays); until 12:15 AM (Weekends)

Lǒr Restaurant — Where Fine Dining Meets the Atlantic Horizon.

SLURC Hands Over Lungi Spatial Development Framework and SESA to Ministry of Lands

December 12, 2025

By Amin Kef (Ranger)

The Sierra Leone Urban Research Centre (SLURC) on 10 December 2025 officially handed over the completed Lungi Spatial Development Framework (SDF) and the Strategic Environmental and Social Assessment (SESA) to the Ministry of Lands Housing and Country Planning during a ceremony held at the Youyi Building conference room in Freetown. The event marked the culmination of a 15-month national planning assignment jointly undertaken by SLURC and ARS Progetti S.P.A., with funding from the African Development Bank (AfDB).

Senior officials including Deputy Minister Phyllis Kormoh, Permanent Secretary Abdulai Fofanah and Director of Planning, Policy and Project Development Dr. Alphajoh Cham attended the ceremony alongside technical staff from the Ministry and representatives from SLURC, led by its Executive Director, Dr. Joseph Macarthy.

In his keynote submission, Dr. Joseph Macarthy expressed sincere gratitude for the confidence placed in SLURC to co-deliver the assignment, describing the finalization of the documents as both timely and significant, especially following Cabinet’s recent approval of Lungi as one of Sierra Leone’s newly recognized cities. He outlined that the project commenced on 1 July 2024 and was concluded on 30 September 2025, representing 15 months of intensive technical work, comprehensive consultations and rigorous planning activities.

According to Dr. Joseph Macarthy, the assignment comprised three core components: the formulation of an inclusive and sustainable Spatial Development Framework for Lungi, the preparation of a Strategic Environmental and Social Assessment to guide responsible land use and a capacity-building package involving GIS training for three executives, supported by advanced software and hardware. Although the training aspect could not be fully completed due to unforeseen circumstances, it has been rescheduled for January 2026, with consistent communication maintained between SLURC, AfDB and the Ministry throughout the process.

He described the planning process as methodical, beginning with extensive data collection on land use patterns, population demographics, environmental assets, infrastructure conditions and economic activities in Lungi and its surrounding areas. This data, he said, provided the foundation needed for evidence-based planning decisions. The team then conducted wide-ranging stakeholder engagements involving community members, local authorities, traditional leaders, private-sector actors and civil society organizations to ensure inclusivity and local ownership of the development vision.

Based on insights gathered, multiple land-use scenarios were developed and evaluated in alignment with national development priorities. Draft versions of the SDF and SESA were subsequently presented in public workshops held in both Lungi and Freetown, during which participants provided constructive feedback used to refine the final documents. These iterative consultations, Dr. Joseph Macarthy noted, strengthened the credibility and practicality of the frameworks.

The completed SDF and SESA outline clear action plans for sustainable urban development, including priority projects that support economic growth, environmental protection, social service delivery and resilient infrastructure. They also include monitoring and evaluation mechanisms to support adaptive management and ensure long-term implementation.

Deputy Minister Phyllis Kormoh, who received the documents on behalf of the Minister, expressed appreciation to AfDB and the implementing team for their unwavering support. She welcomed the donation of computers and technical equipment that accompany the project, saying the resources will significantly aid the Ministry and its Directorate in strengthening planning capacities. She recalled that the Ministry had recently completed nationwide consultations on the Country Planning Act and described the new inputs as timely. The Deputy Minister also assured that a formal letter of appreciation would be dispatched to the Bank and other partners.

Permanent Secretary Abdulai Fofanah lauded the initiative, noting that it aligns with the Government’s ongoing decentralization reforms, which place increased responsibility for local planning on district councils. He said the Ministry plans to cascade training to council officials after completing regulatory engagements and consultations with council representatives. He emphasized that traditional leaders, who participated in early planning sessions, now better understand their responsibilities in community land governance. Although he acknowledged persistent challenges such as insufficient equipment, he assured that the Ministry would work diligently to ensure the SDF serves its intended purpose rather than remain unutilized.

Dr. Alphajoh Cham, Director of Planning, Policy and Project Development, explained that AfDB funded the entire project following a request submitted by the Minister to both the World Bank and AfDB. He thanked the Bank for its support and highlighted the catalytic role played by its representatives throughout the project. Dr. Cham stressed that while the SDF and SESA provide a strong foundation, they represent only the preliminary stage of a much larger vision. The next phase, he revealed, will involve the development of a comprehensive city plan for Lungi.

Meanwhile, the Ministry displayed key elements of the newly completed SDF, describing it as a national planning blueprint designed to guide Lungi’s sustainable transformation. The document outlines a participatory, environmentally sensitive development model that prioritizes biodiversity restoration, climate resilience, compact urban growth, ecological protection, and social inclusion.

The framework further highlights opportunities for economic expansion, especially in aviation-linked logistics, maritime trade, SME development, construction and green jobs. It reinforces the importance of well-planned housing, improved land tenure systems, accessible public services, coherent street networks and expanded educational and health systems to support population growth.

Officials at the Ministry concluded that the Spatial Development Framework positions Lungi as a potential model for sustainable urban growth in Sierra Leone. They affirmed Government’s commitment to ensuring that the document guides practical implementation and supports a future in which Lungi becomes a well-organized, economically vibrant and environmentally resilient city.

Orange Sierra Leone Partners with Mobihive to Roll Out Tross Phone Device Financing Scheme

December 12, 2025

By Alvin Lansana Kargbo

Orange Sierra Leone, in partnership with Mobihive, has launched the Tross Phone initiative, a new device financing scheme that enables customers to acquire selected smartphones on credit and repay through affordable monthly installments. The initiative was officially unveiled on 10 December 2025 at the Orange office on Rawdon Street in Freetown.

The scheme allows eligible customers to access Samsung, Tecno, Nokia and Infinix smartphones and complete payment over a four-month period. Available models under the rollout include the Samsung A05, A06, A07 and A16, Tecno Pop 10, Nokia C01 and Infinix Space 10. Devices can be obtained at Orange headquarters in Hill Station, the Rawdon Street branch, and the Wellington shop, with plans to extend availability nationwide in 2026.

To qualify, customers must present a valid National Identification Card and must be active Orange Money subscribers. Subscribers are required to make a 38% initial payment, which includes the first month’s installment, after which the device is issued immediately. The remaining balance is settled over the next three months using Orange Money. Customers also receive 2GB of data for every successful monthly repayment. In cases of default, Mobihive’s remote locking technology will be applied to protect the integrity of the financing model. Upon full repayment, complete ownership of the device is transferred to the customer.

Speaking at the launch, George Otis Campbell, who leads Strategy, Innovation, Digital Content and Devices at Orange Sierra Leone, said the new initiative was created to help customers upgrade to reliable smartphones without the pressure of high upfront payments. He noted that Mobihive is serving as the financial partner, providing capital and the technology that powers the credit scheme.

George Otis Campbell explained that the Tross Phone initiative will be rolled out through Orange’s extensive distribution network, enabling broader access across the country. He stressed that onboarding is simple and requires no minimum duration on the Orange network. According to him, the initiative responds to the rising demand for affordable smartphone access and reflects a shared operational effort in which Mobihive drives financing while Orange leads distribution.

Mamadou Bousso, Chief Marketing Officer and Director for Strategy, Transformation and Marketing at Orange Sierra Leone, said the company is introducing a practical solution tailored to the needs of customers seeking affordable digital tools. He emphasized that smartphones are essential for communication, education, business and access to information, making affordability a central focus for Orange.

Describing the initiative as the best value smartphone financing scheme in Sierra Leone, Mamadou Bousso said Tross Phone aligns with Orange’s mission to simplify lives and fulfil its digital-inclusion promise. He expressed appreciation to the company’s leadership, Mobihive’s team and Orange’s commercial and technical departments for ensuring a smooth rollout.

Mobihive Country Director, Yuvraj Jaiswal, described the partnership as a major milestone for the company’s work in Sierra Leone. He thanked Orange’s Management and acknowledged the contributions of George Otis Campbell in forging the collaboration. Yuvraj Jaiswal noted that Mobihive, a UK-based technology firm with expertise in fintech, data, artificial intelligence and bespoke IT solutions, has extensive experience building systems that connect telecoms, banking, micro-finance and insurance services.

He stated that the joint venture will offer a range of smartphones from Samsung, Tecno, Nokia and Infinix on flexible installment plans aimed at expanding access to digital devices nationwide.

The launch of the Tross Phone initiative represents an important step toward deepening digital inclusion in Sierra Leone. By offering structured and affordable smartphone ownership, Orange and Mobihive are opening new opportunities for communication, learning, business and digital participation for thousands of Sierra Leoneans.

Archbishop Tamba Charles Urges Action on Homosexuality and Drug Abuse Among Youths

December 12, 2025

By Agnes Aineah

Archbishop Edward Tamba Charles of the Catholic Archdiocese of Freetown has called for intensified pastoral interventions to address what he described as a rise in “sexual deviations,” particularly homosexuality, among young people in Sierra Leone. He made the remarks on December 5 during the formal inauguration of the Archdiocese’s 2025/2026 Pastoral Year at St. Anthony’s Hall in Freetown, where clergy, lay leaders, and representatives of Church organizations gathered to reflect on the challenges facing the Catholic community.

Archbishop Tamba Charles said he was deeply concerned that homosexuality and lesbianism were becoming increasingly accepted among Sierra Leonean youths, including within Catholic circles. He described the situation as a “worrying pastoral issue” and urged priests and pastoral agents to take a more proactive role in teaching Church doctrine on sexuality and family life.

According to him, the roots of these trends can be traced to what he termed the “sex revolution” of the 1950s and 1960s, which he said shifted sexual intimacy from a sacred marital act to a pursuit of pleasure without boundaries. This cultural shift, he argued, eventually opened the way for casual sex, abortion and, in recent times, same-sex relationships. “These cultural developments have reached Sierra Leone and are now in some of our pastoral units and Church organizations,” he said.

The Archbishop recounted testimonies from young people who had approached priests after resisting same-sex advances, noting that the frequency of such incidents indicated a growing challenge. He also referenced a recent meeting with youth and young adults across the Archdiocese, where he said the opinions expressed about homosexuality and lesbianism were “alarming.”

“It would seem many of our Catholic faithful do not see anything morally wrong with homosexuality and lesbianism,” he noted. He reiterated the Catholic Church’s teaching, inspired by Sacred Scripture, which condemns homosexual acts as “grave depravity,” “intrinsically disordered,” and “contrary to the natural law” because they close the sexual act to the possibility of life. “Two men or two women cannot mate and produce a child. Only a union between a man and a woman can do that,” he emphasized.

Archbishop Tamba Charles appealed to priests to educate parishioners—especially youth and young adults—about Catholic teaching on marriage and human sexuality. He also called for pastoral programs aimed at strengthening married couples, and helping them navigate societal challenges.

Beyond issues of sexuality, the Archbishop also highlighted several other concerns that he said would shape the new pastoral year. Chief among these was the rising abuse of drugs such as “kush” and tramadol, particularly among young Sierra Leoneans. Describing the situation as “scandalous,” he lamented that many young people abusing drugs “die like dogs on the streets” and warned that the crisis threatens the moral and social fabric of the nation.

He commended law enforcement agencies for intensifying efforts to arrest those involved in the sale and distribution of harmful substances, noting that their operations had exposed some officers who were complicit in the drug trade. “We cannot be indifferent to this scandalous phenomenon in our country,” he said, expressing hope that ongoing government initiatives would help rid communities of dangerous drugs.

Archbishop Tamba Charles also raised concerns about resistance to the implementation of approved Archdiocesan financial policies. He said certain Church organizations had opposed the directive requiring parish priests to serve as principal signatories to their bank accounts, citing international affiliations as justification. The Archbishop dismissed such objections, emphasizing that the Archdiocese of Freetown is fully empowered under Canon Law to enact policies for the good of the Church.

“I kindly appeal to all the Church organizations resisting the implementation of the Archdiocesan Policies to stop this cherry-picking tactic,” he said. The policy, he explained, was designed to ensure transparency and accountability in managing Church funds.

Another issue the Archbishop highlighted was the tendency to overload Sunday Masses with thanksgiving celebrations and other events that could be scheduled during weekday services. He warned that this practice risked turning Catholicism in Sierra Leone into a “Sunday religion,” stressing that weekday Mass attendance must be encouraged. “Sunday is already a mini-Easter that deserves recognition,” he said.

Looking ahead, Archbishop Tamba Charles said the 2025/2026 Pastoral Year would focus on safeguarding, lay evangelization, and the continued journey toward a synodal Church. He encouraged Catholics to live out their faith visibly in their homes, workplaces, and professional environments. “If you are a doctor, let others know that you are a Catholic doctor; if you are a nurse, let them know that you are a Catholic nurse,” he said.

He urged the faithful to allow their beliefs to inspire their social, professional, and political engagements without imposing their faith on others. “Without being pharisaic, let others know that our thoughts and actions are guided by the principles of our fundamental call to be missionary disciples of Christ,” he concluded.

The inauguration of the Pastoral Year set the tone for renewed commitment to moral guidance, accountability, and deeper evangelization within the Catholic Archdiocese of Freetown.

Milla Group Unveils Festive Promo to Support Weddings, Church Events and Family Gatherings

December 11, 2025

By Amin Kef (Ranger)

Milla Group, one of Sierra Leone’s most trusted names in high-quality plastic manufacturing, has rolled out an exciting Christmas Sale Promotion, offering customers unmatched value during the festive season. Under the special offer, anyone who purchases 100 chairs—across any model—will receive two free round tables valued at NLe1,200.

The promotion has already generated strong interest among event planners, churches, businesses, hospitality providers and households preparing for weddings, end-of-year programs and community celebrations.

According to Milla Group, customers can choose from any of the company’s three top-selling chair types—Classic, Deluxe, and Premium XL. Buyers may mix the models or purchase a single type, yet still qualify for the two free tables, giving customers maximum flexibility and convenience.

The round tables offered are part of Milla Group’s signature collection, known for their durability, stable design, and suitability for both indoor and outdoor events. The company notes that the promotion is meant to help customers save significantly at a time when demand for furniture typically surges.

A spokesperson for the company described the initiative as a token of gratitude to Sierra Leoneans. “This Christmas Sale is our way of saying thank you to the public for choosing Milla products throughout the year. We want to make it easier and more affordable for people to prepare for their festive events with reliable, top-quality furniture,” the spokesperson said.

The promotion is available nationwide at all Milla Group outlets, with customers encouraged to take advantage of the offer while stock lasts. Retail points have already transformed into festive hubs, decorated with Christmas ornaments, promotional banners and attractive displays showcasing the discounted bundles.

As the holiday season approaches, Milla Group reiterates its commitment to providing affordable, stylish and durable plastic products for every Sierra Leonean home and business.

It is worth noting that Milla Group and Pee Cee & Sons (PCS) operate as part of PC Holdings, one of Sierra Leone’s largest indigenous conglomerates, with strong footprints in manufacturing, agriculture (including onions, oils and soap production), and nationwide distribution. Together with subsidiaries like Jolaks, the group remains a pillar of local industrialization, import substitution, job creation, and agribusiness transformation—supported through strategic partnerships, including engagements with the IFC.

With this latest Christmas Sale, Milla Group once again reinforces its reputation as an innovative, customer-focused industry leader dedicated to serving Sierra Leone with quality and value.

Alhaji Alex Jalloh Hunted by Poro Secret Society as Deadly Manhunt Intensifies

December 11, 2025

By Alvin Lansana Kargbo

The life of Alhaji Alex Jalloh, a young man from Magbema Chiefdom in Kambia District, Northern Sierra Leone, is now in severe danger as members of the Poro Secret Society intensify a coordinated manhunt to capture him alive and forcefully initiate him. The threat against him escalated sharply after developments linked to his late father’s position in the society and the death of his uncle, Abdul Aziz Jalloh, a senior figure in the Poro Secret Society, who died on 10 June 2025.

Family members explain that the root of the crisis lies in tradition: Alhaji Alex Jalloh is the first son in his father’s biological line, making him the automatic successor to any role his father once held within the Poro Secret Society. His late father, who died years ago, had occupied a significant and respected position within the society, a responsibility that custom dictates must pass directly to his eldest biological son.

For years, Alhaji Alex Jalloh’s fragile health and his absence from the community delayed this expectation. During that period, his father’s biological brother, Abdul Aziz Jalloh, temporarily assumed the responsibilities associated with their father’s former role. His leadership created a buffer that shielded Alex from immediate pressure.

But when Abdul Aziz Jalloh died on 10 June 2025, that buffer was abruptly removed. Family sources told this news medium that senior Poro Secret Society members immediately renewed their focus on Alhaji Alex Jalloh, insisting that he must inherit the role because he is the first biological son in his father’s lineage.

According to what was gathered, by this time, Alhaji Alex Jalloh was already out of the country.

The pressure quickly shifted to his family. According to close friends, eyewitnesses and family members, Poro Secret Society elders intensified their intimidation of those he left behind. The threats became so severe that his biological brothers, Ibrahim Jalloh and Mohamed Jalloh, were forced to flee the settlement to avoid being abducted or used as leverage to force Alex out of hiding. Their escape left behind only women, who now endure constant intimidation.

Eyewitnesses from Magbema Chiefdom describe repeated nighttime visits by Poro Secret Society members demanding that the family reveal the whereabouts of Alhaji Alex Jalloh or “face consequences.” The women have endured threats, surveillance, insults and relentless fear.

One sister, speaking through tears, said, “We do not know where Alhaji Alex Jalloh is. But the threats keep coming. They say they want him at any cost.”

Friends close to Alex reveal that his outspoken condemnation of the Poro Secret Society—especially its practices of ritual killings, human sacrifice, the drinking of human blood and the consumption of human body parts—is a major reason he is being hunted. He vowed never to submit to rituals involving violence or death, a stance that deeply angered the society’s elders.

Eyewitness accounts confirm that the Poro Secret Society has activated its networks across several districts in search of him. Family members say the society has vowed never to relent until he is found, raising fears that any attempt to capture him could result in his death.

The ongoing manhunt for Alhaji Alex Jalloh, the disappearance of his brothers and the continued harassment of his family has now become a serious human rights concern. Everyone who spoke to this medium—including family members, eyewitnesses and close acquaintances—affirmed that the threat facing him is real, coordinated and immediate.

Pee Cee & Sons Spreads Festive Cheer with Cash Top-Ups and Gift Packages Across Sierra Leone

December 10, 2025

By Amin Kef (Ranger)

Pee Cee & Sons has broadened its festive promotion nationwide, offering attractive incentives to customers throughout the 2025/2026 holiday period. This year’s campaign features an automatic 1% cash bonus for anyone receiving NLe 22,000 and above, with the extra amount added instantly at the counter. The company assures that there are no complicated procedures or hidden conditions, making the process seamless at a time when households rely heavily on international financial support.

With its combination of monetary rewards and essential household items, the Pee Cee & Sons Holiday Promo is positioned to provide comfort, relief and festive cheer to families across Sierra Leone during the Christmas season.

The ongoing December Promo 2025/2026 offers generous rewards to customers collecting MoneyGram, Western Union, and Ria transfers. Running from 1st December 2025 to 3rd January 2026, the promotion is active across all Pee Cee & Sons branches, reinforcing the Bureau’s longstanding support for families who depend on remittances nationwide.

Beyond the cash top-up, Pee Cee & Sons is distributing a wide range of branded nutritional and household essentials as part of its Christmas reward package. Items include:
• Padi Evaporated Milk
• Padi Cocoa
• Padi Sweetened Condensed Milk
• Royale Mayonnaise
• Sweet Padi Seasoning Cube
• Padi Vegetable Cooking Oil
• Padi Malted Drink
• Padi Tea Leaf
• Padi 5kg Rice
• And other popular consumer products

These items will be available while stocks last, offering meaningful value to customers during the festive period.

To ensure nationwide accessibility, Pee Cee has designated several collection centres in Freetown and across the provinces, allowing customers to conveniently redeem both their remittances and promo rewards.

Freetown Locations:
59 Wellington Street · 16 Goderich Road, Lumley · 31 Guard Street · 19 Fourah Bay Road · 10 Sani Abacha Street · 24 City Road, Portee · 9 Krootown Road · 32A Wilkinson Road · 53 Abacha Street

Provincial Locations:
76 Kainkordu Road, Kono · 5 Palmer Street, Kabala · 54 Dambala Road, Bo · 39 Hanga Road, Kenema · 9A Liverpool Street, Waterloo · 29 Rogbaneh Road, Makeni · 137 Airport Ferry Road, Lungi · Lengor’s Compound, Kailahun · 35 IDA Road, Kambia

Management states that the December Promo reflects Pee Cee & Sons’ deep appreciation for customer loyalty, especially during a season when many Sierra Leoneans depend on relatives abroad to meet increased household needs. The company reaffirmed its commitment to providing quick, secure and customer-focused remittance services nationwide.

Members of the public seeking additional information are encouraged to visit any Pee Cee & Sons branch or call the customer service line at 088076539.

Shalimar Trading Ongoing 2025 Holiday Raffle Offers HLX 125 as Grand Prize

December 10, 2025

By Foday Moriba Conteh

The winning ticket for Shalimar Trading’s 2025 Holiday Raffle will be selected during a live draw on AYV Television, where the company will unveil the lucky customer who will take home the premium HLX 125 motorbike.

Shalimar Trading has rolled out its nationwide festive raffle campaign, giving customers across Sierra Leone an exciting opportunity to win a brand-new HLX 125 as the year draws to a close. The promotion, now active in all company outlets, runs until 22 December 2025 and is attracting riders, transport operators and individual buyers eager to secure a chance at the grand prize.

Since the announcement, Shalimar outlets have reported increased foot traffic, higher sales and strong customer engagement as buyers rush to participate before the deadline. The company assures customers of a transparent raffle process and consistent product availability throughout the campaign.

With excitement steadily rising ahead of the final draw, Shalimar Trading is encouraging customers to take advantage of the promotion early. As the campaign progresses, the company continues to demonstrate its commitment to customer empowerment and service excellence; closing 2025 with a strong message of gratitude, support and community partnership.

Under the raffle rules, every motorbike or tricycle (kekeh) purchased during the promotional period automatically qualifies as an entry into the draw. Each transaction counts as one ticket, increasing customers’ chances of winning the reliable HLX 125, widely celebrated for its strength, low fuel consumption and suitability for commercial transportation.

Shalimar Trading has long cemented its reputation as a trusted supplier of durable motorbikes, tricycles and spare parts, maintaining a robust customer base nationwide. With its extensive distribution network and dependable after-sales support, the company remains a key player in Sierra Leone’s transport sector, particularly for riders who rely on motorbikes for their daily income.

According to Management, the End-of-Year Raffle is a gesture of appreciation aimed at rewarding loyal customers and supporting communities during the festive season; a period often marked by increased economic pressure. The company emphasized that many Sierra Leoneans depend on motorbikes and tricycles for their livelihoods and initiatives like this raffle help boost earning potential and uplift households.

Guests From US, South Africa and Around the World to Attend 2025 Salone Civic Festival

December 10, 2025

Sierra Leone is preparing to host one of its most significant civic engagements yet, as the 2025 Salone Civic Festival draws esteemed thinkers, policymakers and global development leaders from across the world. Organized by the Ministry of Information and Civic Education in partnership with the Ministry of Planning and Economic Development, the three-day festival is set to take place at Youyi Building in Freetown and is expected to be the largest national civic convening of its kind.

The festival aims to deepen civic consciousness, strengthen democratic participation and foster knowledge-sharing on issues central to Sierra Leone’s development ambitions. With renowned speakers and experts scheduled to deliver keynote speeches, lead high-level panel discussions and conduct practical masterclasses, the gathering is poised to become a landmark moment for national civic engagement.

A major highlight will be the participation of guests from the United States, South Africa, Europe and Asia, bringing with them decades of international experience in governance, public health, education, activism and sustainable development.

Among the distinguished guests is Dr. Mavuso, a celebrated veteran of South Africa’s liberation struggle who worked alongside Nelson Mandela. A former senior public servant and leader of the ANC Veterans’ Movement, Dr. Mavuso is widely admired for his principled leadership and is often described as the “conscience of South Africa.” His presence is expected to enrich conversations on democracy, civic responsibility and nation-building.

Also featured is Dr. Thoai D. Ngo, a globally recognized scientist whose research spans public health, population dynamics and social equity. His contribution will provide critical insights into how data, science and policy can intersect to drive human-centered development.

Daniel Obst, CEO of AFS, the world’s largest intercultural and student exchange organization with more than 50,000 volunteers in 99 countries, will bring a global perspective to youth empowerment, civic participation and cross-cultural dialogue.

Renowned psychologist, humanitarian and author Dr. Judy Kuriansky will also grace the event, adding depth to discussions on mental health, community resilience and global cooperation.

The festival will further benefit from the expertise of Stefania Giannini, UNESCO’s Assistant Director-General for Education, who will speak on global strategies to advance the Education 2030 agenda and strengthen learning systems in developing countries.

Organizers say the 2025 Salone Civic Festival is designed not only to inspire but also to provide practical tools for civic engagement, leadership and community development. Students, professionals, civil society organizations, policymakers and the general public are encouraged to participate.

Registration is now officially open and interested individuals can sign up for the various sessions and panel discussions via the festival’s official website: https://civicfest.moice.gov.sl/panel-discussions/.

With its lineup of influential global guests and its focus on transformative dialogue, the Salone Civic Festival is set to mark a defining moment in Sierra Leone’s civic and democratic journey.