By Amin Kef Sesay
It is very much important to note that the longevity of motor engines hinges on how they are properly handled. Owners of vehicles must be very mindful of the types of fuel and lubricants that they do procure. Without any iota of doubt there are, somehow, cheaper “doctored fuel and lubricants” sold on the black market, when used could seriously damage engines may be beyond repairs.
The National Petroleum Sierra Leone Limited (NP-SL Ltd) is indeed a credible petroleum company that imports and markets highly qualitative fuel and lubricants. These include diesel, petrol, gas and the most talked about Castrol GTX among other petroleum products.
Castrol GTX is particularly a well-known lubricant in Sierra Leone amongst motorists and commercial users. It has been attested that it is a well-recognized product amongst consumers since the Castrol brand is about passion, excitement and performance.
As a matter of fact, this motor engine oil is very effective in clearing particles that, from time to time, settle in the engines of vehicles, motor bikes, Kekehs which have the propensity of clogging those engines and leading to break downs.
Castrol GTX prevents such from occurring with the resultant effect of good functioning of motor engines.
The National Petroleum-Sierra Leone Limited is the only company that has the exclusive right to market this motor engine oil and it has been doing so for quite a considerable period of time now.
As a company that has a broad customer base and at the same time attracting new customers, the Management of the company deemed it fit to avail its numerous and esteemed customers the opportunity to combine business with excitement in February this year.
It is against such a backdrop that the NP-SL Management decided that starting from the 1st of February, the company will activate a loyalty promotion as one of its yearly activities by offering its esteemed cherished customers the chance to win different attractive prizes.
As far as the Management of NP-SL Ltd is concerned, brand awareness and product visibility are key drivers in any marketing institution and therefore as part of its 2020 marketing activity plan, activation of those drivers is paramount.
Again, it is in that regard that high street stores and NP forecourts will be sale points to create brand awareness and visibility.
From the starting of the month of February, every time a customer buys a 5L Castrol GTX, he or she, will have a chance to dip and draw from a container filled with hidden prizes in the form of a folded slips.
Indeed, it must be reiterated that each time customers buy 5L Castrol engine oil they will dip their hands in a container and then draw folded slips. The customers will open the slips and reveal prizes or a ‘sorry buy more GTX’ on the slip.
The categories of the draw are as follows: GTX 25W50 = 1 dip & draw, GTX 20W50 = 2 dips & draw, GTX DIESEL = 2 dips & draw.
After revealing the prizes, the customers will leave their details and they shall be contacted by the Lubricants Sales Supervisor of NP-SL Ltd.
The Lubricants Sales Supervisor will in turn notify the winners and they will pick up their prizes at the office.
Customers who do not win prizes will be compensated with Castrol GTX bumper stickers or keyrings. This is to keep the customers loyal and identify themselves with the premium brand.
The compensation is as follows: GTX 25W50 = 1 sticker, GTX 20W50 = 1 sticker & 1 keyring, GTX DIESEL = 2 stickers & 1 keyring.
It must be known that the promotion and offers will run for a three-week period in this year, 2021.
The promotional items are: Led Light, Normal cap, Funnels, Lip balm, Keyring, Sticker, Desk Clock, Flask, File and Mug.
It is well known that the National Petroleum Sierra Leone Limited, (NP-SL-Ltd) is relentless in enhancing its strides to always ensure that its imported petroleum products are available on the market and are easily accessible to its numerous and esteemed customers. Management of the company has made it a matter of must for these products to be present in all the nook and cranny of the country.
NP-SL Limited, as a private entity, is purely an indigenous company that has mastered the art of importing and marketing petroleum products which include fuel as well as certified lubricants, one of which is the widely used Castrol oil.
Amidst various challenges that have been encountered since the company was established, it has, however, successfully weathered those storms that could have dwarfed it or exposed it to extinction, save only the therapeutic intermittent Managerial injections that keep it upright and on the right course.
Demonstrating its true Sierra Leonean identity the company has maintained a policy of strictly adhering to the Local Content Policy ensuring that it has a maximum of indigenous staff in its employ. What this actually mean is empowering our brothers and sisters to be gainfully employed thereby reducing poverty.
As a matter of fact some members of staff continue to benefit from various trainings that have afforded them the conduit to imbibe useful skills to efficiently carry out certain assigned tasks. If we are counting the number of companies that have upheld the Local Content Policy, without any iota of doubt, NP-SL occupies the topmost position.
This intrinsic nationalistic posture of the company runs through and it is a sine qua non for overall national development. If such a compliance rate should have been followed by other local companies, willingly, without any pressure from the relevant authorities then indisputably this country should have been miles away in its development trajectory.
1st for Customer Care was earned by the company because it has been widely acclaimed by many for solidly executing such.
In its drive to optimize customer satisfaction the company went the extra mile to install calibrated pumping machines which are not only modern but trustworthy, as opposed to old pumping machines which certain unscrupulous individuals used to manipulate in order to cheat unsuspecting customers.
This is helping to repose confidence in customers that they are dealing with a very transparent entity. The friendliness of their pump attendants is very impressive and they are always there to timely respond to various concerns.
For those who have not tried NP Gas for the first time it is now time to give it a try. Designed in sizable varying cylinders and sold at various NP Filling Stations, this cooking device has been rated as one of the best that is on offer for sale. NP Gas is safe, user friendly and portable. Trying it will spur you to recommend it to others.
NP Smart Card is now in vogue and is one of the latest technological devices used to purchase petroleum products. Using it has attendant advantages as evident in procuring fuel at any time of the day even during times when monies could not be accessed from banks. It is secured, easy to use and very quick. It is now trending.
To crystallize proposed projects into tangible realities on the ground, Government needs the required financial resources to effectively do so and one sure way is from collection of taxes which is the mandate of the National Revenue Authority (NRA). NP is one big tax payer to Government and it has been doing so timely.
NP-SL remains undaunted, unperturbed amidst all the challenges it is going through and conscientiously it is steadily contributing to the socio-economic development of the country as well as positively changing communities and lives.
Don’t forget to stop by, purchase a Castrol GTX and stand to win attractive prizes.
