Orange Middle East and Africa has officially launched its ambitious new strategic plan, “Trust the Future,” positioning the telecommunications giant to deepen its impact across the region by accelerating digital inclusion, financial access and sustainable development.
Unveiled as a roadmap for the 2026–2030 period, the strategy reflects Orange’s commitment to building long-term trust with customers, partners and Governments, while expanding reliable, secure and inclusive digital services to millions of users across Africa and the Middle East. The announcement comes at a time when the region is experiencing rapid population growth and a surge in digital adoption, creating new opportunities for innovation and economic transformation.
Operating in more than 15 countries and serving over 150 million customers, Orange Middle East and Africa remains a critical growth engine for the Group, generating approximately €8 billion in revenue in 2025. With mobile usage continuing to expand, the company sees its new strategy as a decisive step toward consolidating its leadership in one of the world’s most dynamic digital markets.
At the heart of the “Trust the Future” plan are three strategic ambitions designed to drive sustainable growth and long-term value. The first pillar, customer intimacy, focuses on strengthening relationships with users by delivering services that are dependable, secure and tailored to evolving digital needs. Through that approach, the company aims to enhance customer loyalty and differentiate its brand in increasingly competitive markets.
The second pillar, innovative growth, targets expansion across both consumer and enterprise segments. That includes scaling connectivity through widespread 4G and 5G deployment, investing in infrastructure and developing robust digital ecosystems. Central to such an ambition is the continued growth of Orange Money, which has already reached approximately 47 million active users. The platform has become a cornerstone of financial inclusion, enabling millions of people and small businesses to access essential financial services without relying on traditional banking systems.
Complementing this is Max it, the company’s all-in-one digital application that integrates telecom services, payments and everyday tools. With over 20 million active users across 16 countries, the app is simplifying digital access and strengthening Orange’s position within the rapidly expanding digital economy.
The third pillar, excellence at scale, underscores the company’s focus on operational efficiency and sustainability. Orange continues to invest heavily in infrastructure, committing more than €1 billion annually to network expansion, data centres and international connectivity. Those investments have enabled extensive 4G coverage across all its markets, with nearly 100 million users now connected, while 5G services are already operational in seven African countries and expanding further.
Large-scale backbone projects, including cross-border fibre networks spanning thousands of kilometres, are also enhancing regional connectivity and resilience, supporting Governments, businesses and individuals with faster and more affordable digital access.
Beyond technology, the “Trust the Future” strategy places strong emphasis on human development. Since 2019, Orange has trained approximately 1.4 million young people through its network of Orange Digital Centers and partnerships with universities across the region. Those initiatives focus on equipping youth with digital skills, fostering entrepreneurship and supporting innovation, with more than 450 startups already benefiting from the programmes.
With Africa and the Middle East home to one of the youngest populations globally, Orange aims to expand its impact by supporting over three million young people by the end of the decade, ensuring they are equipped to thrive in a digital-first economy.
Sustainability also features prominently in the strategy. Through its Orange Energies initiative, the company is delivering clean, mobile-enabled energy solutions to underserved communities. Currently, over 30 percent of its network sites are powered by solar energy, a figure expected to rise steadily as Orange strengthens its environmental commitments.
In countries such as Morocco, where the company has operated for more than two decades and serves nearly 20 million customers, continued investments are reinforcing its position as a strategic digital hub. At the same time, Orange’s presence in markets like Sierra Leone is contributing to national development through expanded connectivity, financial inclusion and youth empowerment initiatives.
With the launch of “Trust the Future,” Orange Middle East and Africa is not only advancing its business objectives but also reinforcing its role as a long-term partner in the region’s socio-economic transformation. The strategy signals a forward-looking approach where trust, innovation and inclusivity are central to shaping a more connected and resilient future.
For millions of users across the region, the impact of the vision will be reflected in everyday experiences, seamless connectivity, accessible financial services and sustainable energy solutions, driving meaningful progress in the digital age.
