By Foday Moriba Conteh
As Sierra Leone ushers in 2026, Shalimar Trading Limited is celebrating a year of remarkable growth and innovation, while reaffirming its pledge to deliver affordable, reliable and world-class transportation solutions to customers nationwide.
Over the past year, Shalimar Trading has continued to redefine Sierra Leone’s motorcycle and light-transport market through its exclusive partnership with TVS Motor Company, one of India’s most respected motorcycle manufacturers headquartered in Chennai. As India’s third-largest motorcycle producer, TVS is globally renowned for cutting-edge engineering, fuel efficiency and durability—qualities that have resonated strongly with Sierra Leonean riders.
As the sole authorized distributor of TVS motorcycles and three-wheelers in Sierra Leone, Shalimar Trading has expanded access to dependable mobility solutions for both private individuals and commercial operators. With an ever-growing nationwide distribution and service network, the company has strengthened its position as a key driver of transportation development and economic activity.
Throughout 2025, customers continued to embrace Shalimar’s diverse TVS product range. The TVS Star LX remained a household favorite for its outstanding fuel economy, rugged build and low maintenance cost—ideal for daily commuting. Professionals seeking comfort and style relied on the TVS Victor, while urban riders navigating busy city roads found smooth convenience in the TVS Jupiter scooter.
In the commercial transport segment, the TVS King Deluxe tricycle stood out as a reliable multi-passenger option, supporting families and entrepreneurs alike. The rugged TVS Star HLX series—including the 100ES, 100KS and 150cc models—continued to dominate both urban and rural routes, trusted by riders for their resilience and load-bearing strength.
Performance lovers were not left out. The TVS Apache RTR 200 thrilled speed enthusiasts with its precision handling and power, while younger, style-conscious riders gravitated toward the TVS NEO XR and TVS ZT 125, bikes designed to combine modern aesthetics with road-ready toughness. Meanwhile, the versatile TVS XL 100 moped remained indispensable to families and small businesses, thanks to its practicality, strength and impressive fuel efficiency.
Beyond products, Shalimar Trading deepened customer confidence through expanded service centers, guaranteed genuine spare parts and a strong customer-first culture. This commitment has helped position TVS as one of the most trusted motorcycle brands in Sierra Leone.
Shalimar Trading’s success story also extends beyond TVS. The company proudly distributes globally respected brands such as Suzuki, Sonalika International, Isuzu, CFMOTO and Leyland, reinforcing its leadership in the wider automotive sector. With operations now stretching into Liberia, Shalimar is steadily contributing to transportation development across West Africa.
As 2026 begins, Shalimar Trading thanks its customers, partners and staff for their unwavering support and looks ahead with optimism—focused on innovation, expansion and empowering communities through mobility.
Contact Information
📍 39A Freetown Road, Freetown
📞 +232 76 308184
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Happy New Year 2026 from Shalimar Trading Limited — Driving Progress, One Ride at a Time.
