On Saturday 20th July 2019, Monarch Beverages officially launched “Planet Beverages” in Sierra Leone at their head office on Percival Street in Freetown.
The launch came after a big partnership with the organizers of the Miss Fourah Bay College 2019.
Speaking at the event, Adeyemi Paul, Communications Director of Planet Beverages disclosed that Monarch Beverages has been in existence since 1919 in Atlanta Georgia, United States of America adding that Monarch Beverages is a diversified, international beverage company operating in over 50 countries and offering over 200 products spanning traditional carbonated soft drinks and new age categories such as Reaktor energy drinks, Planet Orange, Planet Cocktail, Planet Red mix, Planet Bubble Up Lemon, Planet Bubble Up Tonic, Planet American Cola and Planet Mango etc.
He said that over its 30- year’s history, the American Cole brand has grown from a premium quality cola to many highly customized flavors. The one constant factor has been that American Cole beverages offer excellent taste and superior value to customers.
He went further to say planet brand encompasses a premium quality of cola and an ever increasing list of innovative flavors. The brand was initially developed for the South African market but has found a loyal following in other countries like Sierra Leone.
Adeyemi Paul said that Reaktor energy is a classic energy drink packaged in PET bottles for more affordability and practicality (resalable). Reaktor energy’s packaging was specifically adapted for PET in order to deliver value: efficient & top notch ingredients, great taste, attractive packaging, and more content at a price accessible to everyone.
He ended by saying planet beverages are here to stay and they are ready to give their support to any other event as a way of fulfilling the company’s Corporate Social Responsibility.
Jacob Mansaray, organizer Miss Fourah Bay College 2019, thanked Planet Beverages for their partnership, sponsorship during their event which he said was not only important but timely adding that this partnership is just a start as they have big events to partner with them.
Mansaray, on behalf of the Miss FBC team, presented a Certificate of Appreciation to the entire Management of Planet Beverages Sierra Leone for their partnership.
He called on other companies to copy the footprints of Planet Beverages adding that they will continue to work in unison.