Limkokwing University Showcases Innovative Exhibition

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Limkokwing University, one of Sierra Leone’s best private universities is showcasing solution to digital, videography, graphic design, advertising and branding challenges in the country.
The University’s Faculty of Design Innovation on Monday 4th March 2019 opened an exhibition to showcase its two programs, digital photography and graphics design to the public at their Hill Station Campus in Freetown.
The exhibition which is expected to end next week also showcased good number of students whom have so far been trained and are ready to make an entrance into the job market to execute what they have learnt.

Limkokwing University Sierra Leone Head of Faculty of Design Innovation, Lesly Tshekedi, said their students are well trained to undertake professional jobs and added that they have the ability to rebrand a whole entity with a comprehensive marketing solution and rebranding. The students, he said, selected some major companies of which they are able to put together rebranding materials that have been accepted by some of the companies. Some companies, the Head of Faculty said have shown interest in the student’s finished products, which they want to use to advertise their products and services. “We have successfully trained them and we’ll soon send them out for three months internship,” he said and admonished companies to accommodate the interns so as to further capacitate them with practical skills.

Some of the advertising and marketing materials exhibited by the students include: food and non-food items, promotional materials, banners, fliers, letterheads, complimentary cards, leaflets, caps, t-shirts, logos and customize printing, calendar, badges etc. Some of the companies showcased include: Sierra Leone Brewery Limited (SLBL), Guaranty Trust Bank (GTBank), Sierra Leone Football Association (SLFA), Gracebell Enterprise, SIERRAAKKER, SSL Takeaway, Bo Garri etc.

On the environmental segment of the exhibition, students displayed good photos depicting various environmental challenges faced in society, such as land pollution, land degradation, soil pollution, water pollution, land encroachment, stone mining, sand mining, slum dwellers, waste management, deforestation etc. “We are using digital skills to manipulate products so as to get them well marketed,” one of the students remarked and added that they are capable enough, with the skills acquired, to transform a whole entity through rebranding and advertisement.

Limkokwing Sierra Leone commits to empowering the world’s next generation by encouraging creativity and innovation in all forms and functions. Because they believe that an empowered youth is key to the transformation of communities all over the world.

The Limkokwing campus in Freetown is home to over 1,000 students. Strategically located in the capital and largest city of Sierra Leone, the campus serves as a breeding ground for young and creative Sierra Leoneans to pursue their careers and passion in different fields.

The university runs an extensive range of diploma and degree programmes through six faculties—Design Innovation, Multimedia Creativity, Communication, Media & Broadcasting, Information & Communication Technology, Business Management & Globalisation, and Architecture & Built Environment.

These programmes are accredited by the Botswana Qualifications Authority (BQA) and the Accreditation Service for International Schools, Colleges & Universities (ASIC).

The campus itself is everything a student needs. It has facilities made and tailored especially for the students such as the library, classrooms, hall, discussion room, and computer laboratory.
The photography team that did presentation included Philip Kanu, Abass Bundu Fornah and Hawanatu Kanu
while Mary Sesay, Ibrahim Barrie and Hindolo Brima Mansaray who are also part of the Graphics design team.

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