Neeks Fashion CEO, Ishmael Brima Koroma Sponsors Mrs Earth Malaysia 2023 Grand Finale

By Sallu Kamuskay

The CEO and Founder of Neeks Fashion, Ishmael Brima Koroma, received a certificate of appreciation on behalf of his brand for their sponsorship and participation during the Mrs. Earth Malaysia 2023 Grand Finale event. Neeks Fashion, known for its range of men’s, women’s and unisex clothing items sponsored this year’s event.

The certificate was presented by Ammetta Malhotra Bergin, the Founder of Mrs Super Model Universe. The event was attended by representatives from the fashion industry, Mrs Earth organizers and renowned fashion industry representatives in Malaysia.

In a Zoom interview, Ishmael expressed his excitement and honor in receiving the award as he was particularly thrilled that his brand was featured in an international magazine for the first time, seeing it as a win for Sierra Leone and Africa.

When comparing the fashion industries of Sierra Leone and Malaysia, Ishmael acknowledged that Malaysia has a more developed industry. Kuala Lumpur, the capital city of Malaysia, is known for its vibrant fashion scene and hosts various fashion events and shows. The country boasts of established designers, emerging talents and a growing number of fashion brands. Malaysian fashion incorporates diverse influences, including traditional elements, Western trends and Islamic fashion.

On the other hand, Sierra Leone’s fashion industry is still emerging and faces challenges in terms of infrastructure, resources and exposure. However, there are efforts to promote and showcase traditional African fashion and Sierra Leonean designers are gradually gaining recognition both locally and internationally. Events like Sierra Leone Fashion Week provide platforms for showcasing their talent.

Ishmael emphasized that the fashion industry is dynamic and constantly evolving. His insights may not reflect the current state of the industries in both countries, so it’s important to consult more recent sources or experts for accurate information.

During the interview, Ishmael revealed that the brand name “NEEKS” is an abbreviation of his children’s names. He described his kids as bold, loving and cheerful, with attributes that align with his fashion statements. He hopes that the brand will inspire other young people to find their identity and fulfill their dreams. Ishmael expressed confidence in NEEKS becoming a global fashion brand.

Neeks Fashion offers a range of clothing items for men, women and unisex customers, including sweatshirts, hoodies, basic t-shirts and joggers. The brand aims to have a positive impact on people’s lives and can be found and purchased through their online store. Neeks Fashion launched its latest collection in 2023, featuring affordable and quality clothing for customers worldwide. The company is committed to providing the best value products and services and has diversified into multiple ventures within the clothing industry.

Ishmael Brima Koroma, the Founder of Neeks, has a vision beyond just creating a successful fashion brand. He wants to create a family brand, where every customer and employee feels like they are part of an exclusive community. This shows his commitment to building strong relationships and fostering a sense of belonging within the Neeks organization.

Having decades of experience and expertise in the fashion industry, Ishmael Brima Koroma is well-equipped to lead Neeks to success. His entrepreneurial spirit and philanthropic nature are evident in his plans for the future. He is not only focused on building a fashion brand but also on embarking on other business ventures.

One of Ishmael’s future goals is to establish an international school in his home country, Sierra Leone. This shows his dedication to giving back to his community and providing educational opportunities for the youth. Additionally, he has a larger vision of building a business empire, indicating his ambition and drive for success.

Overall, Ishmael Brima Koroma’s commitment to building a fashion brand that goes beyond just clothing is evident in his plans for Neeks. He aims to create a family brand where everyone feels included and valued, while also pursuing other business ventures and philanthropic endeavors.


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