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Global Direct Selling Leader QNET Celebrates 27 Years, Showcasing Economic Impact and Announces Landmark Ghana Convention

QNET, a leading global lifestyle and wellness direct selling company, concluded its spectacular 27th-anniversary convention, V-Malaysia 2025, in Penang. The event, endorsed by Tourism Malaysia, welcomed over 10,000 independent distributors from more than 30 countries, serving as a powerful testament to the company’s global community and the significant economic benefits of its flagship events.

Held for the 13th consecutive year in Penang, the five-day convention underscored Malaysia’s position as a premier MICE (Meetings, Incentives, Conferences, and Exhibitions) destination. The partnership with Tourism Malaysia highlighted how major corporate events drive tourism, hospitality, and local economic activity.

A Global Stage for Innovation and Culture

The convention opened with a vibrant celebration of Malaysian culture at the SPICE Arena, featuring music, dance, and the appearance of ‘Wira’ and ‘Manja’, the Malayan sun bear mascots for the upcoming Visit Malaysia Year 2026 campaign. This fusion of global business and local tradition set the stage for an event focused on empowerment and connection.

Driving Entrepreneurship with Cutting-Edge Products

V-Malaysia 2025 served as the launchpad for QNET’s latest innovations designed to enhance personal wellness and lifestyle. Key launches included:

  • Harmoniq-Snooze:An adhesive bio-signaling patch designed to promote deeper, restorative sleep.
  • Qwik-Vibe:A clean, fast-acting oral strip for instant energy and mental focus.
  • The Bernhard H. Mayer® PTLuxe & Insignia Collections:New lines of platinum jewellery symbolizing resilience and style.

“For 27 years, QNET has been about empowering individuals to take control of their health and financial future,” said Trevor Kuna, Chief Marketing Officer at QNET. “V-Malaysia is the physical embodiment of our mission—a place where innovation meets culture, inspiring our entrepreneurs from Sub-Saharan Africa, the Middle East, Central Asia, and Southeast Asia to achieve more.”

Inspiring a Global Audience with a Story of Resilience

A defining moment of the convention was the keynote address by Sparsh Shah, a global youth icon, motivational speaker, and recording artist. Born with Osteogenesis Imperfecta (Brittle Bone Disease), Sparsh has overcome profound physical challenges to become a beacon of resilience and determination. He captivated the audience of thousands by sharing his life’s journey, weaving his powerful narrative with his original music. His message urged every participant to recognize their own unique potential and to harness an unstoppable mindset in the pursuit of their ambitions.

“Having Sparsh Shah share his incredible story was a deeply moving experience for our global community,” said Trevor Kuna, Chief Marketing Officer at QNET. “He embodies the very essence of RYTHM — rising above circumstances to inspire others. His presence reminded us all that entrepreneurship is not just about business success, but about the power of the human spirit to overcome any obstacle.”

A Legacy of Empowerment and Economic Partnership

Beyond the celebration, QNET used the occasion to announce its next major regional convention: V-Africa 2026, scheduled for the first quarter of 2026 in Ghana. This strategic move signals QNET’s commitment to fostering entrepreneurship and contributing to economic development in key growth markets.

“Our conventions are more than just meetings; they are economic partnerships with host nations,” Kuna added. “The success of V-Malaysia demonstrates how business tourism creates a positive ripple effect. We are thrilled to build on this legacy and bring the same energy and opportunity to Ghana with V-Africa 2026, further solidifying our commitment to empowering entrepreneurs across the African continent.”

V-Malaysia is rooted in QNET’s mission of RYTHM – Raise Yourself To Help Mankind, serving as a global platform for entrepreneurship, personal growth, and community.

For more information, visit www.qnet.net.

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About QNET

QNET is a global lifestyle and wellness company that uses a direct selling business model to offer a wide selection of exclusive products designed to help people live healthier, more balanced lives. Since 1998, QNET’s innovative products and e-commerce-driven model have helped build a worldwide community of customers and microentrepreneurs, guided by the mission of RYTHM – Raise Yourself To Help Mankind.

QNET is a member of the Direct Selling Association in several countries, the Hong Kong Health Food Association, the Health Supplements Industry Association of Singapore, and more. The company is also a partner in global sports sponsorships, including as the official direct selling partner of Manchester City Football Club and the Confederation of African Football (CAF), underscoring its commitment to excellence and global reach.

Discover more at www.qnet.net.

 

 

 

NCPD, ECSL Forge Stronger Partnership to Boost Electoral Inclusion for Persons with Disabilities

By Ibrahim Sesay

In a bid to advance electoral inclusion for persons with disabilities (PWDs), a delegation from the National Commission for Persons with Disability (NCPD) paid a working visit to the Electoral Commission of Sierra Leone (ECSL) headquarters in Freetown on Thursday, 2 October 2025. The visit aimed to strengthen collaboration and promote greater participation of PWDs in the country’s electoral processes.

Chairman of the NCPD, Brima Abdulai Sheriff, commended ECSL’s efforts toward disability inclusion and outlined his vision for enhanced collaboration with key stakeholders to raise awareness and dismantle systemic barriers that have historically marginalized PWDs.

“PWDs are often challenged to participate fully in electoral processes due to barriers such as inaccessible polling centers and low levels of awareness,” Brima Abdulai Sheriff said. He urged ECSL to leverage NCPD’s technical expertise on disability issues, advocating for the recruitment of PWDs not only as polling agents but also as permanent staff in line with the Persons with Disability Act.

Brima Abdulai Sheriff emphasized the importance of inclusive training for polling officers and shared his PRIDE framework, designed to guide strategic interventions that advance the rights and opportunities of PWDs across multiple sectors.

Responding to the delegation, ECSL Acting Chairman and Chief Commissioner, Edmond Sylvester Alpha, described the engagement as both inspiring and sobering. “The visit of the Commission serves as a source of inspiration and reminds me that we need to do more,” he said.

Edmond Sylvester Alpha highlighted ECSL’s ongoing initiatives to promote inclusion, including the establishment of disability working groups across all districts and infrastructural adaptations such as a lift and a disabled-friendly toilet at the head office. He stressed that ECSL has an entire department dedicated to disability-related matters, signaling the institution’s structural commitment to accessibility.

Acknowledging the importance of formal collaboration, Edmond Sylvester Alpha proposed that both institutions develop a memorandum of understanding (MoU) to guide their partnership, strengthen coordination and deepen their relationship. He also noted that ECSL has been co-opted into the Political Parties Liaison Committee to facilitate effective participation of PWDs.

The meeting was attended by NCPD Executive Secretary, Saa Kortequee, ICO Manager Mawsuie P. I Dumbuya Esq, HR Manager Aminata Kelly and ECSL Commissioners, Abubakar Koroma (North), Alex Saffa (South) and Deputy Executive Secretary, Gladys John.

With Sierra Leone preparing for upcoming electoral cycles, the strengthened collaboration between NCPD and ECSL is expected to play a critical role in ensuring that no citizen, regardless of ability, is left behind in the democratic process.

Government and World Bank Join Forces to Advance AI Strategy in Sierra Leone

Sierra Leone has taken a bold step towards technological innovation with the launch of one of the world’s first national Artificial Intelligence (AI) Readiness Assessments. The initiative, spearheaded by the Ministry of Communication, Technology and Innovation in collaboration with the World Bank through the Sierra Leone Digital Transformation Project, seeks to harness AI responsibly to tackle the country’s most pressing development challenges.

The assessment, whose initial findings were presented in Freetown, brought together Government officials, representatives from academia, Civil Society and the private sector. It evaluates the nation’s preparedness for AI adoption across three critical pillars: Compute (infrastructure), Capacity (skills and talent) and Context (policy and regulation). Insights from the study will inform the design of Sierra Leone’s forthcoming National Artificial Intelligence Strategy.

Minister of Communication, Technology and Innovation, Salima Monorma Bah, emphasized the forward-thinking nature of the initiative. “We are not asking how to fit AI into our systems; we are asking which national challenges AI can help us solve today,” she said.

The proactive approach positions Sierra Leone as a potential regional leader in ethical and inclusive AI adoption. By focusing on locally relevant priorities such as education, healthcare and governance, the Government aims to leverage AI to improve service delivery and drive sustainable development.

The Ministry and the World Bank team highlighted the importance of collaboration among all stakeholders to ensure that AI technologies are implemented responsibly, ethically and in a manner that benefits all Sierra Leoneans.

With this initiative, Sierra Leone joins a small group of countries globally undertaking national AI readiness assessments, signaling its commitment to innovation, technological growth and strategic development in the digital age.

Chief Justice Champions Access to Justice in ECOWAS Court Reforms

Honourable Justice Komba Kamanda

By Amin Kef (Ranger)

Sierra Leone’s Chief Justice, Honourable Justice Komba Kamanda, has unveiled a reform-driven agenda for the ECOWAS Judicial Council as he officially assumed his role as Chairman. Speaking at the launch of the 2025/2026 Legal Year of the ECOWAS Court of Justice on October 2, 2025 in Abuja, Nigeria, Justice Komba Kamanda emphasized the need to modernize judicial structures, strengthen regional cooperation and expand access to justice across West Africa.

Addressing dignitaries on the theme: “The ECOWAS Court and International Law: Expanding Access and Navigating Contemporary Challenges,” the Chief Justice outlined key priorities for his tenure. These include updating the procedural rules governing the Court, ensuring the full implementation of the Council’s arbitration mandate and laying the groundwork for the establishment of an Appellate Court within the ECOWAS judicial framework.

Chef Justice Komba Kamanda stressed that closer collaboration between the ECOWAS Court of Justice and the ECOWAS Judicial Council is vital to the effective delivery of justice across member states. According to him, harmonized procedures and stronger institutional linkages would enhance the credibility and efficiency of the region’s legal systems.

“This occasion should inspire judicial officers to explore innovative approaches to making the justice system more accessible, user-friendly and cost-effective,” he noted. He further described the start of the new legal year not only as a ceremonial event but also as a period of reflection and renewal for the judiciary.

He called for recommitment to the fundamental principles of justice, fairness, accountability, equity and the rule of law; values he described as the “bedrock of human dignity, good governance and democracy.”

In what he described as a landmark occasion, Justice Komba Kamanda revealed that this year’s opening ceremony was the first of its kind to be organized by the ECOWAS Court of Justice. “I am told and I verily believe that this is the inaugural ceremony organized by the ECOWAS Court to mark the beginning of a new Judicial Year,” he remarked, adding that the tradition would help elevate the visibility and legitimacy of regional judicial institutions.

The event drew high-level representation, including the President of Cape Verde, His Excellency José Maria Pereira Neves, whose presence underscored the political significance attached to the judicial year’s commencement. Justice Komba Kamanda also extended appreciation to the President of the ECOWAS Court of Justice, Honourable Justice Ricardo C.M. Gonçalves and his team for their efforts in staging the successful ceremony.

Accompanying the Chief Justice from Sierra Leone were senior members of the judiciary: Honourable Justices Mangeh Fana Deen Tarawally (JSC), Fatmatta Bintu Alhadi (JSC), Tonia Barnett (JA) and Khalila Diana Kamara (J).

On October 3, the Chief Justice and his delegation paid a courtesy call on Sierra Leone’s High Commissioner to Nigeria, His Excellency Dr. Julius Sandy, at the country’s High Commission in Abuja. The meeting further highlighted Sierra Leone’s growing leadership role in regional governance.

Welcoming the delegation, Dr. Julius Sandy introduced his diplomatic staff and reiterated the High Commission’s responsibility not only in fostering strong bilateral ties with Nigeria but also in overseeing Sierra Leone’s diplomatic engagements with six other accredited countries; Democratic Republic of Congo, Equatorial Guinea, Niger, Benin, Cameroon, Angola and the Central African Republic.

In response, Chief Justice Komba Kamanda expressed deep gratitude for the support and hospitality extended by the High Commissioner and his team. “From the day you received us at the airport, you have been with us every step of the way. We are truly grateful for your support,” he said.

The Chief Justice disclosed that his engagements in Nigeria would also include high-level meetings with the Chief Justice of Nigeria and officials of the National Judicial Institute at the Mohammed Bello Centre, aimed at strengthening bilateral judicial cooperation and knowledge sharing.

Justice Komba Kamanda’s leadership at the ECOWAS Judicial Council comes at a time when Sierra Leone is increasingly asserting its influence on the international stage, particularly within multilateral organizations. The country has been at the forefront of advocating for judicial reforms, stronger democratic governance and Africa’s increased voice in global decision-making.

Observers note that Chief Justice Komba Kamanda’s reform agenda, particularly the proposed establishment of an Appellate Court and the strengthening of arbitration mechanisms, could significantly enhance the effectiveness of the ECOWAS Court system. For Sierra Leone, his chairmanship represents both national pride and a platform to shape justice delivery across the region.

The 2025/2026 legal year begins with high expectations that the reforms spearheaded under Justice Komba Kamanda’s leadership will leave a lasting legacy in building a stronger, fairer and more accessible regional judicial system.

FAO, World Bank and Government Partner to Pilot Land Dispute Resolution Project

The Food and Agriculture Organization of the United Nations (FAO) in Sierra Leone on Thursday, October 2, 2025, convened an inception meeting to mark the commencement of the State Peace Fund (SPF) Project, a complementary initiative to the Sierra Leone Land Administration Project.

Speaking at the meeting, Assistant FAO Representative for Programs, Wuyango Bockarie Harding, underscored the fragility challenges Sierra Leone continues to face due to unresolved land disputes, weak customary and statutory tenure systems and entrenched gender inequality. He noted that land-related conflicts account for over 60% of High Court cases, fueling insecurity nationwide.

Despite progress made through policy and legislative reforms such as the National Land Policy (2015), the Customary Land Rights Act (2022) and the National Land Commission Act (2022), Wuyango Bockarie Harding stressed that implementation capacity at both local and national levels remains limited. Women, youth and other marginalized groups, he added, are disproportionately affected in securing land rights, highlighting the urgent need for the SPF Project.

National Project Coordinator, Sahr Paul Beinya, explained that the inception meeting was convened to provide a comprehensive update on the early progress of the SPF/UTF/SIL Project: Piloting Innovative Solutions for Land Dispute Resolution in Sierra Leone. He said the session focused on reviewing implementation status, addressing emerging concerns and aligning next steps to meet World Bank requirements.

The SPF Project is being implemented by FAO in partnership with the Ministry of Lands, Housing and Country Planning (MLHCP), with financial support from the World Bank.

The inception meeting brought together representatives from MLHCP, FAO’s coordination and technical teams, the World Bank Task Force, the National Land Commission (NLC) as well as Civil Society Organizations engaged in land governance and community representation.

Key discussions revolved around:

  • Progress achieved to date, including initial mobilization and stakeholder engagement.
  • Capacity-building efforts and alignment of technical assistance with Government land reform priorities.
  • Challenges relating to timelines and coordination mechanisms, with emphasis on accelerating delivery of outputs.
  • Ensuring inclusivity in project implementation, particularly for women, youth and vulnerable groups.
  • Strengthening collaboration between FAO, MLHCP, NLC, CSOs and the World Bank Task Force to ensure sustainability and impact.

The meeting concluded with stakeholders reaffirming their commitment to supporting the SPF Project as a critical step toward reducing land-related conflicts, promoting equitable access to land and consolidating peace and stability in Sierra Leone.

SLCAA DG Elevates Sierra Leone’s Influence at  42nd Global ICAO Aviation Assembly

By Amin Kef (Ranger)

Representing Sierra Leone at the 42nd International Civil Aviation Organization (ICAO) Assembly (A42) under the theme “Safe Skies, Sustainable Future,” Civil Aviation Authority Director General, Madam Musayeroh Barrie, reaffirmed her country’s commitment to global aviation progress. Serving as Vice Chairperson of ICAO’s Administrative Commission, Madam Musayeroh Barrie highlighted Sierra Leone’s recognition of the vital work of ICAO in promoting safe, secure and sustainable skies.

The Assembly also witnessed a significant milestone as the Sierra Leone Airport Authority (SLAA) signed a Memorandum of Understanding with Ng Ada Nama to enhance air navigation services at Freetown International Airport. The partnership covers flight calibration, air traffic control (ATC) training and technical capacity building marking a major step forward in aviation safety and regional collaboration.

Sierra Leone has signaled its firm commitment to the future of global aviation with an emphatic endorsement of ICAO’s proposed budget for 2026–2028. The pledge came as Madam Musayeroh Barrie secured a senior leadership role during the Assembly in Montréal, Canada. On September 30, 2025, Madam Musayeroh Barrie was elected Vice Chairperson of ICAO’s Administrative Commission, a body that reviews the organization’s budgetary and administrative priorities. Her election marks a historic milestone for Sierra Leone and strengthens Africa’s voice in ICAO governance.

Delivering Sierra Leone’s position statement at the triennial gathering, Madam Musayeroh Barrie commended ICAO’s Secretariat for its budget preparation, which outlines the Agency’s funding needs over the next three years. She called on all member states to lend their support to ensure ICAO is adequately resourced to fulfill its mandate.

“The Government of Sierra Leone acknowledges the important work of ICAO and wishes to thank the Secretariat for a well-presented budget,” Madam Musayeroh Barrie said. “Sierra Leone wishes to support the budget proposal for 2026–2028 and urges other states to do so.”

Her remarks underlined Sierra Leone’s determination to strengthen global collaboration while advancing national and regional aviation priorities, particularly in safety oversight, regulatory reforms and sustainable development.

The 42nd ICAO Assembly, which opened on September 23, 2025, and closed on October 3, 2025, convened over 3,000 delegates, including Ministers, aviation regulators and industry leaders from around the world. Organized under the theme: “Safe Skies, Sustainable Future,” the Assembly represents ICAO’s highest policy forum, charting the course for international civil aviation policy and operations across a three-year cycle, including decisions on budgets, resolutions and strategies.

Budget deliberations carried particular weight. The proposed 2026–2028 framework, contained in working paper A42-WP/37, seeks to align ICAO’s finances with its Strategic Plan. It prioritizes funding for safety, security, environmental protection, sustainable aviation fuels and digital transformation. Approval of the budget directly influences ICAO’s ability to deliver technical support, implement oversight programs and assist developing countries.

Madam Musayeroh Barrie’s appointment as Vice Chairperson is widely viewed as a landmark achievement for Sierra Leone. The Commission plays a crucial role in examining financial and administrative questions that determine how ICAO deploys its resources, giving Sierra Leone greater influence over funding allocations vital for smaller and emerging states.

Observers described the development as a recognition of Sierra Leone’s growing reputation within the global aviation community. In recent years, the Sierra Leone Civil Aviation Authority (SLCAA) has undertaken reforms in air navigation planning, aviation safety oversight and workforce capacity building. Earlier this year, the SLCAA actively participated in ICAO symposia and regional initiatives, laying the groundwork for deeper engagement at the Assembly.

“This leadership role is both a responsibility and an opportunity,” Madam Musayeroh Barrie remarked in Montréal. “It will allow Sierra Leone to help shape ICAO’s programs in ways that reflect the realities of developing states and ensure that no country is left behind in achieving safer, more sustainable skies.”

Delegates at A42 stressed the importance of balancing ambitious aviation goals with prudent financial management. Many developing countries rely heavily on ICAO’s assistance to strengthen regulatory oversight, improve safety performance and meet environmental obligations. Without adequate funding, those critical programs could face disruption.

Sierra Leone’s support for the 2026–2028 budget echoes broader calls from industry stakeholders for stable financing to ensure continuity in ICAO’s work. The budget includes initiatives on reducing carbon emissions, advancing digital tools for oversight and accelerating the adoption of sustainable aviation fuels; all key components of global aviation’s transition toward a greener future.

Active engagement at this level promises immediate and long-term benefits for Sierra Leone, including improved access to ICAO technical assistance, stronger partnerships with regional and international bodies and enhanced visibility in shaping global policy.

The SLCAA views this development as a catalyst for advancing national priorities such as modernizing aviation infrastructure, building human resource capacity and ensuring compliance with international safety and security standards. By leveraging its leadership role within ICAO, Sierra Leone hopes to attract greater collaboration and support from partners across the aviation sector.

As the Assembly concluded its 11-day deliberations, attention turned to the formal adoption of the budget and other resolutions that will guide international civil aviation until 2028. With Sierra Leone’s voice amplified in ICAO’s decision-making structures, stakeholders expect the country to play a more prominent role in shaping initiatives that matter to small states and the African continent.

Madam Musayeroh Barrie expressed optimism that her tenure as Vice Chairperson will secure practical results not only for Sierra Leone but also for other developing nations. “Our collective efforts within ICAO must translate into real improvements in safety, sustainability and inclusivity,” she said. “For Sierra Leone, this is about creating opportunities, building resilience and ensuring that our skies remain safe and open for future generations.”

With its strong endorsement of ICAO’s budget and an influential leadership role at the heart of the organization’s financial decision-making, Sierra Leone has positioned itself as a committed partner in advancing the global aviation agenda.

Pharmacy Board Fines 76 Outlets to Ensure Safer Medicines for Sierra Leoneans

The Pharmacy Board of Sierra Leone has intensified its regulatory enforcement in the provinces, concluding a two-day regional Disciplinary Committee Hearing in Bo and Makeni on 1st and 2nd October 2025.

The hearings, part of the Board’s quarterly compliance framework, resulted in fines being imposed on 76 pharmaceutical outlets for multiple breaches of the Pharmacy and Drugs Act 2021. The compliance framework includes routine inspections, disciplinary hearings and where necessary the closure or revocation of licences.

The outlets summoned included pharmacies, drugstores and patent medicine shops operating in Kenema, Bo, Mattru Jong, Makeni, Mile 91, Lunsar, Bamoi, Kambia, Port Loko and Magburaka. Violations were identified following inspections by the Board’s Distribution Chain Inspection Department.

Key infractions included the absence of qualified professionals on premises, possession of counterfeit and unregistered drugs, and the illegal stocking of Class A, B and other controlled substances in patent medicine shops, practices strictly prohibited under the 2021 Act.

Each violation attracted a fine of Le500, in accordance with Section 12(1) and Section 12(4)(b) of the Pharmacy and Drugs Act 2021. Offending outlets are required to make payment into the Pharmacy Board account within 21 days of the Committee’s ruling.

Thomas Joe Freeman Esq., representing the Office of the Attorney-General and Minister of Justice and Chair of the Disciplinary Committee, stressed that the hearings aim not merely to penalize but to compel operators to cease practices that endanger public health. He warned that once the revised Act comes into effect, non-compliant outlets will face closure or licence revocation, with repeat offenders subject to stricter penalties.

The Pharmacy Board has called on all pharmaceutical operators nationwide to adhere strictly to licensing requirements, maintain qualified personnel on-site at all times and refrain from stocking prohibited or unregistered medicines. The Board reiterated that failure to comply will continue to attract disciplinary action.

Demand for National ID Cards Soars Across Sierra Leone

By Amin Kef (Ranger)

Sierra Leone is witnessing a surge in demand for National and Non-National Identity Cards, as access to key public and private services increasingly requires possession of these cards. Across the country, long queues have increased outside National Civil Registration Authority (NCRA) offices, with citizens eager to obtain their identification documents.

In a recent move to support inclusivity, NCRA Director General, Mohamed Mubashir Massaquoi, announced the waiver of fees for National ID cards for persons with disabilities in three communities across the Western Area.

During a nationwide inspection of several NCRA district and regional offices, NCRA Chairman, Sorie Fofana, highlighted the need for decentralizing certain services to the chiefdom level, acknowledging that citizens have made a convincing case for easier access to ID card services.

Chairman Sorie Fofana assured that he would collaborate closely with the Director General to expedite the decentralization of essential services. He revealed that the Authority is actively establishing service outlets in hard-to-reach areas to improve accessibility. The first such outlet has been inaugurated at Mile 91 in Tonkolili District, with another planned for Lungi in Port Loko District.

“The number of applicants for National and Non-National ID cards continues to rise nationwide,” Chairman Sorie Fofana said, emphasizing the importance of making the services accessible to all citizens.

He also commended the Management of Constract Systems (SL) Limited for their professionalism. The company is responsible for producing and printing National, Non-National and ECOWAS Identity Cards in Sierra Leone.

With these initiatives, NCRA aims to ensure that more Sierra Leoneans can secure official identification, a vital requirement for accessing essential services across the country.

As Voting Officially Opens… Housemates Salone Season 4 Unveils 42 Contestants—Who Will Enter the Big House?

The wait is over, the Top 42 contestants for Housemates Salone Season 4 have officially been unveiled, marking the beginning of the thrilling journey to Sierra Leone’s biggest Reality Television stage.

From hundreds of hopefuls who submitted applications and went through rigorous auditions, these 42 individuals have emerged as the qualifiers, setting the stage for what organizers describe as the “Clean Game.”

With the spotlight now firmly on them, the next phase lies in the hands of the public. Voting officially opens on Friday, October 3, 2025, giving Sierra Leoneans the power to decide who enters the coveted House.

Supporters can cast their votes exclusively via Afrimoney at a cost of just NLe2 by dialing 16111#. Each vote counts toward determining which contestants make it into the Big House and which fall short.

Organizers emphasize that the show’s credibility hinges on transparency and public participation, ensuring a fair contest where viewers ultimately decide the fate of the contestants.

Fans eager to back their favorite qualifiers can also access contestant flyers through the Africell WhatsApp Channel for more details on each competitor.

The countdown has begun, the spotlight is bright and the journey is heating up. Only those voted in by the people will secure their place in the House, making every vote a decisive factor in shaping this season’s storyline.

As the organizers put it: “This na #CleanGame.”

Guild of Newspaper Editors Engages Africell in Strengthening Media Partnership

The Guild of Newspaper Editors – Sierra Leone (GoNE-SL) on Friday, 3rd October 2025, paid a courtesy visit to Africell at the company’s Wilberforce office in Freetown, in a move aimed at reinforcing collaboration between the media and one of the country’s leading telecommunications operators.

Introducing the visiting team, GoNE-SL’s Public Relations Officer, Komba Fillie, highlighted the importance of the engagement, stressing that such partnerships are crucial for media development. He expressed gratitude to Africell for opening its doors to the Guild.

Chairman of the Guild, Thomas Dixon, commended Africell for its longstanding contributions as one of the oldest mobile network operators in Sierra Leone. He explained that the visit provided an opportunity to present the Guild’s new strategic plan, which includes securing a permanent secretariat and acquiring a communal printing press. According to him, the cost-recovery model of the printing press would reduce expenses for media houses, improve efficiency and strengthen the country’s overall media landscape.

Thomas Dixon further assured Africell of the Guild’s commitment to promoting professionalism in journalism through self-regulation and responsible reporting.

Responding on behalf of Africell, the company’s Media Manager, Abdul Karim Sesay, recalled his longstanding ties with the media and acknowledged the dedication and expertise required to thrive in the profession. He reaffirmed Africell’s support to the media sector, noting that the company has a long history of collaboration with organizations such as the Sierra Leone Association of Journalists (SLAJ) and more than 70 radio stations nationwide.

Abdul Karim Sesay emphasized that Africell’s strategic direction aligns with digital growth, an area in which the company is prepared to support the Guild. He encouraged the editors to continue engaging Africell for support and collaboration, pointing out that the media plays a vital role in identifying institutional gaps and driving improvements.

The visit concluded with mutual assurances of deeper collaboration, setting the stage for a stronger partnership between Africell and Sierra Leone’s newspaper editors.

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