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U.S. Embassy Partners with Sierra Leone on $308,874 Fiscal Transparency Initiative

By Amin Kef (Ranger)

The U.S. Embassy in Freetown, in partnership with the Government of Sierra Leone, on Monday October 7, 2024 launched a $308,874 Fiscal Transparency Innovation Fund (FTIF) project aimed at enhancing transparency, accountability and improving public service delivery. The project aligns with Sierra Leone’s Medium-Term National Development Plan (2024-2030) and the Big Five Game Changers initiative.

The project will be executed by the Institute for State Effectiveness, a U.S.-based nonprofit organization renowned for its global expertise in state-building and governance, working closely with key Government bodies, including the Presidential Delivery Unit and the Ministry of Planning and Economic Development.

Speaking at the virtual launch, U.S. Embassy Economic Officer, Chloe Combes, emphasized the role of the Sierra Leonean Government in the project’s success. “The U.S. Embassy is proud to support this important initiative, but it is the Government of Sierra Leone’s ownership and leadership of the project that will ensure its success,” she stated. Chloe Combes further highlighted the project’s potential to enhance transparency, foster collaboration and strengthen accountability within the Government, laying a robust foundation for more effective public service delivery across the nation.

The project focuses on several critical areas, including the development of a budgetary and performance monitoring system, the facilitation of Government collaboration workshops, an assessment of transparency systems at the local level and the creation of citizen-friendly tools to promote open governance.

Since its inception, the Fiscal Transparency Innovation Fund has allocated around $57 million to support initiatives in over 65 countries. These projects are geared towards enhancing budget transparency, advancing public financial management and improving the transparency of licensing and contracting processes, particularly in the natural resource sector.

The launch of the FTIF project marks a significant step forward for Sierra Leone in its efforts to bolster governance, accountability and transparency in line with its national development priorities.

Orange SL Launches Customer Service Week 2024, Celebrating Excellence in Customer Care

By Foday Moriba, Intern, Public Relations Unit, Orange Sierra Leone

Orange Sierra Leone on Monday, October 7, 2024, kicked off its annual Customer Service Week under the theme: “Celebrating Excellence in Customer Service.” Held at the company’s headquarters on Hill Station, Freetown, the event gathered top executives, Government officials and industry stakeholders to honor the unwavering dedication of Orange Sierra Leone’s employees in providing exceptional service to customers.

This celebration aligns with the global observance of Customer Service Week, an international event that underscores the importance of customer service and the individuals who work to meet the needs of customers every day.

A key highlight of the launch was a panel discussion moderated by Kadijah Bangura, Managing Partner of Liberty Online TV, featuring notable speakers such as the Minister of Information and Civic Education, Chernor Bah; Minister of Foreign Affairs and International Cooperation, Timothy Musa Kabba; Executive Director of Accountability Now-Sierra Leone, Sao Lamin and Orange CEO, Sekou Amadou Bah.

During his opening remarks, Sekou Amadou Bah, CEO of Orange Sierra Leone, emphasized the importance of the celebration, which coincided with the global Customer Service Week. He lauded the contributions of Orange’s workforce, stating, “Customer service is more than just a department; it’s a culture we cultivate throughout the company.” Sekou Amadou Bah, emphasized Orange’s brand promise, “Orange is Here,” reflecting the company’s commitment to fostering strong connections and delivering positive customer experiences.

The CEO also acknowledged the challenges faced by frontline customer service employees, praising their resilience and professionalism. “I’ve seen our team members manage difficult situations with grace. It’s not easy, but they continue to offer exceptional service, showing great maturity and dedication,” Sekou Amadou Bah noted.

Throughout the week, Orange will celebrate its customer service teams, including shop agents, call center operators and trade teams. The CEO commended these employees, referring to them as “the frontline ambassadors of our brand,” and reaffirmed Orange Sierra Leone’s long-term commitment to serving the nation.

Executive Director of Accountability Now-Sierra Leone, Sao Lamin, during the panel discussion, spoke on the significance of inclusivity and consumer rights in the telecommunications and ICT sectors. He commended Orange Sierra Leone for its progress in enhancing services and for contributing to job creation, particularly through mobile money services like Orange Money, which has had a positive impact on the local economy.

Sao Lamin shared a personal story from years ago, recalling how his mother had to travel long distances and wait for days to receive money from abroad. He contrasted this with the present, where services like Orange Money allow such transactions to be completed in minutes, even in remote communities. “While we’ve made gains, there are still a few challenges ahead,” he said, affirming Civil Society’s ongoing role in holding companies accountable and advocating for consumer rights.

Minister of Foreign Affairs and International Cooperation, Timothy Musa Kabba, also contributed to the panel discussion, sharing a personal experience. He revealed that earlier this year, after returning from China, his SIM card malfunctioned due to exceeding mobile service limits. He praised Orange for swiftly resolving the issue, saying, “Orange is my company.” Timothy Musa Kabba expressed his loyalty to Orange, despite occasional challenges and emphasized the critical role telecommunications services, like Orange Money, play in Sierra Leone, particularly in facilitating Government operations and international partnerships.

He also encouraged Orange to invest more in human capital development, particularly through education and corporate social responsibility initiatives. The Foreign Affairs Minister highlighted that empowering Sierra Leoneans through training is essential for reducing reliance on foreign expertise and supporting the country’s long-term development.

Minister of Information and Civic Education, Chernor Bah, commended Orange for its contributions to nation-building. A long-time customer himself, he praised the evolution of Orange’s services, particularly the transformative impact of the Orange Money app, which he described as “life-changing.” He encouraged wider adoption of the service but stressed the need for continuous improvements to meet the growing demand for reliable communication services.

Chernoh Bah also advocated for more transparency and customer engagement, emphasizing the importance of proactive communication when issues arise. “People are reasonable, but they want to know what’s happening when there’s an issue and they want to be treated with respect,” he stated, urging Orange to foster stronger relationships with customers by promoting open dialogue.

The event concluded with the presentation of plaques to customers who have been with Orange for over 20 years, as well as long-standing partners. Among the recipients were Madam Theresa Sheriff and Abu Bakarr Turay, while institutional partners like Balani & Sons, Zain, the World Bank and the World Food Programme (WFP) were also honored. These awards highlighted the loyalty and support of both individual customers and corporate partners, acknowledging their critical role in Orange Sierra Leone’s success over the years.

NP (SL) Kicks Off Customer Service Week: A Celebration of Customer Care Excellence

By Amin Kef (Ranger)

In honor of Customer Service Week, NP (SL) Limited, on October 7, 2024, kicked off a week of celebrations to recognize its esteemed customers for their vital role in the company’s success. This global event emphasizes the significance of exceptional customer service and NP (SL) joined numerous organizations to mark the occasion.

The Chief Executive Officer of NP Sierra Leone, Saidu Mansaray, highlighted the company’s achievements, attributing them to a steadfast dedication to customer satisfaction. He stated, “Our consistent commitment to meeting the diverse needs of our esteemed clientele nationwide has fostered an environment of trust and reliability.”

Dr. Willette James, Communications Manager for NP Sierra Leone, reinforced the company’s ethos of prioritizing customer care. She emphasized the Management’s proactive engagement with customers and the importance of soliciting feedback to address concerns promptly. “This practice not only strengthens our relationship with customers but also underscores our commitment to continuous improvement,” she noted.

She further explained that expressing gratitude to valued customers is a key aspect of NP Sierra Leone’s mission. This initiative, Dr. Willette James added, reflects the company’s dedication to acknowledging its loyal patrons and recognizing their essential role in its growth.

As a leader in the importation and marketing of petroleum products, NP Sierra Leone has established itself as a significant player in the nation’s energy sector. With a robust presence across West Africa, including branches in Guinea, Liberia, Ivory Coast and The Gambia, NP Sierra Leone remains committed to excellence, innovation and national development.

The company’s strategic approach, centered around customer needs, has driven its impressive growth. NP Sierra Leone aims to ensure that quality petroleum products are readily accessible throughout the country, positioning Filling Stations in strategic locations, including hard-to-reach provincial areas. This initiative effectively bridges the gap between rural and urban communities, providing a steady supply of fuel.

One of the cornerstones of NP Sierra Leone’s success is its integration of cutting-edge technology to enhance service delivery. The installation of advanced calibrated pumping machines at its stations guarantees that customers receive the exact amount of fuel they pay for, fostering trust and confidence. This commitment to transparency has earned NP Sierra Leone the accolade of “1st for Customer Care,” solidifying its reputation as a customer-centric company.

The petroleum importing and marketing company also prioritizes local employment, hiring Sierra Leoneans at all levels of the organization and investing in training programs. This approach not only creates jobs but empowers the workforce, contributing to the country’s economic development and aligning with the Government’s local content policy.

In a bid to reduce carbon footprint, NP Sierra Leone introduced NP Gas, an environmentally friendly cooking solution certified by the Environment Protection Agency (EPA). This innovative product has gained popularity as a clean and reliable energy source, available in various sizes at Filling Stations and authorized dealers.

Further enhancing customer convenience, NP Sierra Leone launched the NP Smart Card, a digital payment solution that allows customers to purchase fuel without cash. This card, equipped with an embedded chip, can be recharged for future purchases, simplifying fuel management and enhancing security.

Continuing its commitment to innovation, NP Sierra Leone introduced the NP Energy Pass, an advanced smart card that facilitates cashless transactions at Filling Stations nationwide. With state-of-the-art security features, the NP Energy Pass offers instant SMS notifications for every transaction and includes measures for swift recovery in case of blockages due to incorrect password attempts.

The NP Energy Pass is accepted at multiple locations across Freetown and beyond, reinforcing NP Sierra Leone’s commitment to making energy products more accessible and convenient for all.

Additionally, NP Sierra Leone has unveiled mobile fuel tanks designed to streamline refueling operations. These 10,000-liter tanks, equipped with advanced safety and dispensing technology, ensure that fuel is readily available where needed while maintaining high safety standards.

As a responsible corporate citizen, NP Sierra Leone consistently supports social initiatives beyond the energy sector. The company has contributed to the development of sports, healthcare and education, including financing the construction of a Burns Unit at Connaught Hospital and providing essential school materials to underprivileged children.

NP Sierra Leone is also among the largest taxpayers to the National Revenue Authority, significantly contributing to the Government’s development projects.

With an unwavering commitment to innovation, customer care and national development, NP Sierra Leone continues to lead the petroleum sector in Sierra Leone, demonstrating its integral role in the country’s economic and social landscape.

Sierra Leone Hosts 24th ARLAC Meeting, Driving Labour Reforms Across Africa

By Alvin Lansana Kargbo

The 24th meeting of the Committee of Senior Officials responsible for labour, employment and manpower issues in Africa commenced on Tuesday October 8, 2024 at the Atlantic Lumley Hotel in Freetown, Sierra Leone. The high-profile event, which will conclude on the 11th of October, 2024, was attended by senior officials from various African countries, marking a significant moment for labour administration on the continent.

The meeting, organized by the Africa Regional Labour Administration Centre (ARLAC), provided a platform for high-level discussions on advancing labour administration practices and addressing the evolving challenges faced by the continent.

In her keynote address, Hon. Rebecca Yei Sam, Chairperson of the Committee on Employment, Labour and Social Security of Sierra Leone’s Parliament, extended greetings from the Speaker, Leaders and Committee members. Representing the absent Minister of Employment, Labour and Social Security, Hon. Mohamed Rahman Swarray, she expressed the Minister’s regret at being unable to attend, highlighting the groundwork laid by the Ministry and its staff to ensure the success of the conference.

Hon. Rebecca Yei Sam lauded the importance of the meeting, which brought together experts from across the continent to share experiences, strengthen labour practices and collaborate on policies. She emphasized that Africa’s labour force is critical to economic growth, social development and sustainability, urging participants to work towards advancing labour administration practices and addressing modern challenges such as remote work, occupational safety and social protection.

Reflecting on ARLAC’s journey, Hon. Rebecca Yei Sam reminded attendees of its establishment in 1974 by the International Labour Organization (ILO) and the United Nations Development Programme (UNDP). She stated that over the past 49 years, ARLAC has significantly contributed to building capacity in labour administration across Africa, transforming into a centre of excellence. She encouraged participants to continue building on ARLAC’s legacy, promoting inclusivity, equality and social justice in labour policies.

ARLAC Executive Director, Retselisitsoe Khetsi, echoed these sentiments, presenting an overview of ARLAC’s activities and strategic goals for 2024-2029. He stressed the importance of partnerships, revealing ongoing collaborations with the African Union (AU) and Regional Economic Communities (RECs) such as ECOWAS and SADC. The Executive Director also announced upcoming initiatives, including a training program for labour inspectors focusing on migration issues and plans to enhance ARLAC’s visibility and financial sustainability.

As the chairmanship of the Committee was handed over to Sierra Leone Permanent Secretary of the Ministry of Labour and Social Security, Joseph T. Kanu expressed gratitude for the opportunity to lead. He praised the efforts of the previous Chair, Lesotho, and underscored the importance of African unity in addressing the continent’s labour challenges. The incoming Chairperson reaffirmed Sierra Leone’s commitment to ARLAC’s mission and to fostering collaboration among member states.

The meeting was also addressed by Philile Masuku, ILO Representative and Country Director for Zimbabwe and Namibia, who acknowledged ARLAC’s contributions over the years. She highlighted the need to strengthen labour market systems in the face of global challenges, including the aftermath of the COVID-19 pandemic, political tensions, inflation and economic disparities. Philile Masuku emphasized the ILO’s commitment to social justice and sustainable development, calling for collaborative efforts to create decent jobs and address inequalities.

As the event progresses, delegates are expected to engage in further discussions aimed at enhancing labour practices and addressing pressing employment issues across Africa

Bank of Sierra Leone Raises Monetary Policy Rate to Combat Inflation

By Amin Kef (Ranger)

The Monetary Policy Committee (MPC) of the Bank of Sierra Leone (BSL) convened on September 30, 2024, under the chairmanship of the Governor, Dr. Ibrahim L. Stevens. The Committee evaluated recent global and domestic macroeconomic developments, financial market trends and potential risks to domestic inflation and growth. After thorough deliberations, the MPC recommended raising the Monetary Policy Rate (MPR) by 0.50 percentage points to 24.75 percent. This recommendation was approved by the BSL Board of Directors during its 543rd meeting on the same day.

The MPC acknowledged the resilience of global economic activity since the beginning of 2024, largely due to improvements in global trade, favorable financial conditions, and a reduction in global inflation. The International Monetary Fund’s (IMF) July 2024 World Economic Outlook projected global GDP growth to remain steady at 3.2 percent in 2024, with a slight increase to 3.3 percent in 2025. Global inflation is expected to decline further, with projections of 5.9 percent for 2024 and 4.4 percent for 2025.

However, the Committee expressed concerns over persistent geopolitical tensions, notably the Russia-Ukraine war and conflicts in the Middle East, which pose potential risks to the global economic outlook. While the global inflation decline is encouraging, it cautioned that geopolitical uncertainties could still impact domestic prices through supply chain disruptions.

The MPC highlighted a significant reduction in inflationary pressures over the past ten months. Headline inflation decreased by 29.10 percentage points, dropping from 54.59 percent in October 2023 to 25.49 percent in August 2024. This reduction was driven by lower food and non-food prices, stable exchange rates and the Bank’s tight monetary policies. Nonetheless, the Committee noted risks that could reverse this trend, including potential supply chain disruptions, climate risks and currency depreciation.

Going forward, the MPC stressed the importance of maintaining efforts to curb inflation, aiming to lower the cost of living and create a stable price environment, which would enhance Sierra Leone’s economic competitiveness and attract foreign investments.

The rebasing of Sierra Leone’s GDP has led to expectations of a 4.0 percent growth in 2024, lower than the 5.7 percent recorded in 2023. However, the mining sector’s uncertainties are a concern. The economy is expected to grow by 4.5 percent in 2025, driven by anticipated agricultural expansion and a mining sector rebound. The MPC noted ongoing trade tensions as a potential risk to this outlook.

Sierra Leone’s trade deficit narrowed to $115.6 million in the second quarter of 2024, down from $142.4 million in the first quarter. The MPC welcomed this improvement, supported by increased export receipts. The Bank’s foreign exchange reserves covered 2.0 months of imports, slightly lower than the 2.3 months in the previous quarter. The committee expressed optimism that the new Extended Credit Facility (ECF) program agreed upon with the IMF and recent climate-related financing negotiations would further strengthen the economy.

Domestic revenue collection increased by 9.4 percent in the second quarter of 2024 compared to the first quarter. Despite a slight rise in the overall deficit, the MPC commended the government’s fiscal discipline and highlighted the importance of continued revenue mobilization to support BSL’s inflation control efforts.

Key monetary aggregates contracted during the second quarter of 2024 due to a decline in both Reserve Money and Broad Money. Private sector credit increased slightly, though high lending rates continue to constrain private sector investments. The MPC stressed the need for coordinated fiscal and monetary policies to address these issues and reduce the yield on government securities.

The Committee assessed the performance of the financial system, noting that the banking sector remained stable, with Non-performing Loans (NPLs) well within statutory limits. However, it warned that banks’ heavy reliance on Government securities for income could undermine profitability if yields decline. The BSL was urged to strengthen regulatory oversight to mitigate risks related to cybersecurity and fraud.

Despite the downward trend in inflation, the MPC remained cautious, noting that inflation is still high compared to historical levels. The Committee reaffirmed its commitment to price stability and, after assessing risks, recommended a moderate tightening of monetary policy.

As of October 1, 2024, the following rates are in effect:

– Monetary Policy Rate (MPR): 24.75%

– Standing Lending Facility Rate (SLFR): 27.75%

– Standing Deposit Facility Rate (SDFR): 18.25%

The next MPC meeting is scheduled for December 19, 2024.

Free Education Project Secretariat Refutes Fake News, Urges Balanced Reporting

By Alvin Lansana Kargbo

The Free Education Project Secretariat, managed by the Ministry of Basic and Senior Secondary Education (MBSSE) and supported by the World Bank through a Multi-Donor Trust Fund, has issued a strong refutation of recent misleading reports in both mainstream and social media. According to Augustine Bami Anthony, the Public Relations Officer of MBSSE and Manager of Education Radio, these reports are part of a deliberate effort by certain individuals to undermine the achievements and integrity of the Secretariat by spreading false and unfounded information.

In response to these claims, he said the Secretariat emphasized that the allegations are not only baseless but also represent a weak and ineffective attempt to discredit its significant contributions to improving education in Sierra Leone.

He continued by intimating how the Project Coordinator, Ambrose T. Sesay, alongside his team, expressed their dissatisfaction with the tactics used, stressing that the truth will eventually prevail and the public will come to appreciate the positive impact of the Secretariat’s work over the past four years.

Augustine Bami Anthony furthered that Ambrose T. Sesay has noted that the Secretariat has remained committed to transparency and welcomes scrutiny from individuals, stakeholders and institutions interested in their ongoing or upcoming initiatives.

He maintained that according to the Project Coordinator these programs include the construction of hostels for girls in underserved communities, a key initiative aimed at promoting access to education for all.

The Public Relations Officer continued that Ambrose T. Sesay is also reassuring the public that all procurement processes and project implementations are carried out in full compliance with best practices and contractual agreements.

He additionally mentioned how the Secretariat is calling on journalists and media outlets to practice balanced reporting and avoid spreading rumors that serve only to discredit those making significant strides in Sierra Leone’s education sector.

“Instead of succumbing to false narratives, the Secretariat urges a focus on the tangible progress made under the Free Education initiative,” he enjoined.

He concluded by encouraging the public to disregard these malicious efforts, reaffirming that the Secretariat, under the supervision of the MBSSE and  leadership of the Project Coordinator, Ambrose T. Sesay , remains steadfast in its mission to enhance access to quality education for all Sierra Leoneans  despite attempts to derail its progress.

 

U.S. Ambassador Details MCC’s Development Plans for Sierra Leone, Emphasizes Energy Reforms

By Amin Kef (Ranger)

During a media roundtable held at the U.S. Embassy in Freetown on Friday, October 4, 2024, U.S. Ambassador, Bryan David Hunt, outlined the Millennium Challenge Corporation’s (MCC) comprehensive strategy to drive Sierra Leone’s development, particularly in the energy sector. The event provided a platform for Ambassador Bryan David Hunt to engage with the media and shed light on the ongoing projects and the strategic importance of these initiatives for Sierra Leone’s future growth.

He underscored that the MCC has reached a pivotal juncture, with the Tripartite Commission’s final report already endorsed by Sierra Leone’s cabinet further announcing that the U.S Government is preparing to notify Congress of its intention to sign a compact that will unlock substantial funding for various developmental projects in Sierra Leone.

“We believe it is the right time to formally inform Congress,” Ambassador Bryan David Hunt stated. He emphasized the importance of transparency and accountability, explaining that members of Congress

will pose questions to ensure all aspects are clarified before disbursing funds. The Ambassador revealed that Congress is seeking three specific guarantees: continuous evaluation of Sierra Leone’s eligibility against MCC benchmarks, adherence to the “Ruling Justly” criteria and a robust U.S. engagement plan to support the implementation of national agreements.

A major point of discussion was the allocation of $7 million from the compact for monitoring and evaluation. Responding to a journalist’s query about potential delays caused by the tripartite implementation process, Ambassador Bryan David Hunt clarified that these funds were part of standard MCC procedures. He stressed the necessity of monitoring and evaluation to ensure that the $480 million compact is executed efficiently and safely.

The Ambassador also reassured media practitioners that the MCC’s five-year timeline will be strictly adhered to, with each project designed to deliver prompt and lasting results. He highlighted that the U.S. Government, alongside the MCC, would closely manage the funds to maintain transparency and ensure proper utilization, preventing the funds from being a “blank check.”

Another key element of the media roundtable centered around the “Ruling Justly” criterion. Ambassador Bryan David Hunt explained that it is designed to give Sierra Leonean political parties the space to develop and implement their solutions following the 2023 elections. He emphasized that the MCC’s role is to support local solutions rather than imposing external interventions, fostering an environment where Sierra Leoneans can take the lead in shaping their future.

On the legislative front, Ambassador Bryan David Hunt pointed out that Sierra Leone’s Parliament has already passed the necessary laws for the compact’s recognition. He highlighted key energy sector reforms, such as the introduction of a payment system for independent power producers, the development of a comprehensive sector reform roadmap and the initiation of private management for the Electricity Distribution and Supply Authority (EDSA). These reforms, he stated, are critical to ensuring the compact’s transformational impact on Sierra Leone’s energy infrastructure.

As part of the compact’s rollout, Ambassador Bryan David Hunt noted that infrastructure preparations could begin immediately, including pre-designs and feasibility studies. He stressed that the $480 million in funding would not simply be handed over to the Sierra Leonean Government but would be meticulously managed to ensure compliance with U.S. regulations.

Steven D. Grudda, the MCC Country Director, provided further insight into the compact’s energy sector focus. He underscored the importance of transparent financial management in sustaining public services like electricity. He elaborated on the MCC’s plan to engage top financial experts to advise the Sierra Leone Government on capacity building and financial management, ensuring that reforms are to be sustainable in the long term.

The MCC Country Director also highlighted initiatives aimed at enhancing electricity distribution and access, with a focus on reducing technical losses and expanding the national grid to reach more communities. He stressed the need for modernizing existing infrastructure while preventing system overloads, adding that the goal is to ensure reliable electricity for the majority of Sierra Leoneans.

In discussing success metrics, Steven D. Grudda explained that the MCC would use key indicators such as the number of electricity consumers and the quality of power distribution to measure progress. He emphasized that monitoring and evaluation would be conducted by external entities to ensure unbiased assessments of the compact’s impact.

As the media roundtable concluded, Ambassador Bryan David Hunt, reaffirmed the U.S. Government’s commitment to ongoing dialogue with the media and the public. He reiterated that the MCC’s funding would be rigorously monitored to ensure its effective use in driving Sierra Leone’s developmental goals, particularly in transforming the energy sector for long-term sustainability and progress.

Orange Sierra Leone Unveils New Brand Logo: “Orange is Here”

By Millicent Senava Mannah

In a major move that reinforces its leadership in Sierra Leone’s telecommunications sector, Orange Sierra Leone officially launched its new brand logo and identity under the slogan, “Orange is Here,” on Monday, September 30, 2024. This fresh identity, also translated into the local Krio as “Orange dae ya,” highlights the company’s unwavering commitment to being a reliable and ever-present partner to its customers. The unveiling event took place at Orange SL’s headquarters on Hill Station, drawing key stakeholders from across the country.

Philip Emeh, Orange SL’s Head of Communications, Brand, and Sponsorship, shed light on the importance of this rebranding effort. He emphasized the power of perception in shaping a company’s image and building trust with its customers. “Our brand signature and how we are perceived as a company are fundamental to our success,” Philip Emeh stated. “When customers see us as caring, responsible and bold, it strengthens our mission. These qualities are essential to meeting our goals and fulfilling our role as the top telecommunications provider in Sierra Leone.”

Adding to this, Alpha Bundu, the Customer Experience Director, expressed optimism about the company’s future and its ability to overcome challenges. He noted that the telecom giant is at a pivotal moment, where turning obstacles into opportunities is crucial for continued success. “We must embrace change if we want to continue progressing,” Alpha Bundu remarked adding: “Being caring means standing by our customers, especially in difficult times. Today’s event reaffirms our commitment to addressing the challenges they face and we are investing in cutting-edge technology to ensure we remain Sierra Leone’s number one telecom provider.”

The high point of the event came when Orange Sierra Leone’s Chief Executive Officer, Sekou Amadou Bah, took the stage to formally introduce the company’s new brand tagline and signature: “Orange is here.”

“Dear valued customers, Orange is here!” the CEO proclaimed. “This new tagline embodies our three core values: care, responsibility and boldness. We are committed to offering the best to our customers, keeping our promises and driving innovation to open new opportunities.”

Sekou Amadou Bah assured the audience that Orange SL is dedicated to maintaining the highest standards of quality and reliability, with its teams working diligently to meet customer expectations. “Our promise to you remains unshaken,” he added, “as we continue to be transparent and nurture the confidence you have in us. ‘Orange is here’ is more than a tagline, it’s a commitment. ‘Orange dey ya!'”

The CEO also acknowledged recent challenges faced by the company, but reassured customers and stakeholders that Orange SL remains steadfast in its mission to provide excellent service. “Despite the uncertainties, we are here to stay,” he affirmed. “Our new brand signature reflects our dedication to delivering more than just telecom services. We are committed to innovation that improves the lives of our customers and ‘Orange is Here’ represents our unwavering dedication to keeping our promises.”

As the event drew to a close, Sekou Amadou Bah emphasized that Orange Sierra Leone’s future lies in constant improvement and collaboration. He stated that the new logo and brand identity are not merely cosmetic changes but reflect the company’s broader vision of growing alongside the needs of the nation and offering cutting-edge solutions for its customers.

With the launch of its new brand identity, Orange Sierra Leone is set to further cement its position as the country’s leading telecommunications provider. The company is poised to push the boundaries of innovation, ensuring that it continues to serve as a customer based, forward-thinking entity dedicated to the people of Sierra Leone.

Vice President Decorates 25 Senior Police Officers, Reaffirms Support for Ongoing Police Reforms

By Amin Kef (Ranger)

In a grand ceremony held at the Police Wives’ Complex in Kingtom, Freetown, on Thursday, October 3, 2024, 25 Senior Police Officers (SPOs) of the Sierra Leone Police (SLP) were decorated after being promoted to higher ranks. Presided over by the Inspector-General of Police, William Fayia Sellu, the event was marked by the esteemed presence of Vice President, Dr. Mohamed Juldeh Jalloh, who also serves as the Chairman of the Police Council.

The promotion ceremony was held to recognize the outstanding service of the officers, including five women, who were elevated to positions of greater responsibility. Among the promoted officers, six rose to the rank of Commissioner of Police, nine were elevated to Assistant Commissioner of Police, while others achieved the rank of Assistant Inspector General of Police (AIG).

Vice President Dr. Mohamed Juldeh Jalloh, delivering the keynote address, highlighted that all promoted officers met the stringent criteria established by the Police Council, underscoring the government’s commitment to merit-based advancement. He emphasized the importance of these promotions in preparing the officers for leadership roles within the force, reflecting the government’s focus on transparency and fairness in its promotion processes.

“When we assumed office, we shifted the promotion criteria from lobbying to merit,” said Vice President Jalloh. “We established three key pillars for promotions: continuous appraisal, training, and competency. This ensures that only those who are truly prepared for leadership are promoted.”

The Vice President outlined that the officers’ promotions were based on evaluations from their superiors, including the Inspector-General of Police, alongside their participation in rigorous local and international training programs. After meeting these conditions, the officers underwent a competency interview conducted by the Public Service Commission and the Police Council.

Vice President Mohamed Juldeh Jalloh praised the promoted officers for their commitment to national security, stating, “These promotions are not just about rank; they are a testament to your dedication and the hard work you have put in to secure peace and stability in our nation.” He also reaffirmed the Government’s resolve to transform the Sierra Leone Police into a professional institution free from political interference.

“The era of promotions based on favoritism is over,” Dr. Mohamed Juldeh Jalloh declared. “These officers have completed extensive leadership training and command courses, aligning with international policing standards.”

He further emphasized that the newly promoted officers would play a crucial role in reducing crime across the country, strengthening community policing efforts and enhancing collaboration with the Republic of Sierra Leone Armed Forces (RSLAF). The Vice President also reminded the officers that their responsibilities extend to the public, as they are funded by taxpayers.

Speaking on behalf of President Julius Maada Bio, the Vice President lauded Inspector-General William Fayia Sellu, for ensuring a fair and transparent selection process. “IGP Fayia Sellu’s leadership has been instrumental in maintaining the integrity of the promotion system,” he noted.

Deputy Minister of Internal Affairs, Moriba S. Koroma, also commended the promoted officers and encouraged them to meet the high expectations associated with their new ranks. He praised the leadership of IGP Sellu and the ongoing reforms within the Police Force, calling on the officers to uphold the values of service, integrity and discipline.

Inspector-General, William Fayia Sellu, echoed these sentiments, congratulating the officers on their well-deserved promotions. He reminded them of the increased responsibilities their new roles entail, stating, “This is your time to shine; with your promotion comes the need to serve with greater integrity and discipline.”

IGP William Fayia Sellu also reassured those who were not promoted that their time would come, urging them to remain dedicated to their duties. “There is a time for everything,” he remarked, encouraging all officers to celebrate their colleagues’ achievements.

The ceremony was graced by several distinguished guests, including the Chief of Defence Staff of the Republic of Sierra Leone Armed Forces (RSLAF), the National Security Coordinator and several retired Senior Police Officers. The event concluded with a heartfelt vote of thanks from newly promoted AIG Esther Mary Kaintor-Dukuray, who expressed gratitude to the Government for recognizing their efforts.

In addition to the ceremony, the Vice President also held a strategic meeting with the Police leadership at Police Headquarters in Freetown, where critical issues such as restoring discipline within the force and maintaining political neutrality were discussed.

“We are committed to reforms that will strengthen national security and ensure the police operate with fairness, transparency and integrity,” Dr. Mohamed Juldeh Jalloh stated, reaffirming the Government’s agenda for meaningful security sector reforms.

The promotion ceremony stands as a testament to the Government’s commitment to building a professional, merit-based Police Force that can uphold peace and order in Sierra Leone.

Foreign Affairs Minister Celebrates MCC Success with Embassy Staff in Washington, D.C

By Foday Moriba Conteh

The Minister of Foreign Affairs and International Cooperation, Alhaji Musa Timothy Kabbah, on September 29th, 2024, joined the staff of the Sierra Leone Embassy in Washington, D.C., to celebrate a significant milestone, Sierra Leone’s recognition under the Millennium Challenge Corporation (MCC) Compact. The gathering, held at the Embassy’s Chancery building, marked what the Foreign Minister called a major victory for the country’s foreign policy efforts.

“We are here at the Embassy to celebrate the MCC victory because of the vital role played by the Embassy of Sierra Leone in Washington, D.C. This mission has been instrumental,” said Alhaji Musa Timothy Kabbah, emphasizing the importance of the Embassy’s engagement with U.S. authorities. He highlighted the strategic significance of the United States in global governance, stating, “The vibrancy of our Mission in Washington is essential because the U.S. is the world’s most powerful nation. Sierra Leone is working to reclaim its position globally, and the Washington Mission is central to that effort.”

The Minister went on to acknowledge the Embassy’s role in managing the fallout from misinformation spread after Sierra Leone’s June 2024 elections. He credited the Embassy for its diplomatic engagement with the U.S. State Department and other agencies, which helped clarify the truth and strengthen Sierra Leone’s relations with the United States. “Any progress in our relations with the U.S. is due to the work done by the Washington Mission,” he noted, praising the Embassy’s success in navigating diplomatic challenges.

Alhaji Musa Timothy Kabbah also reassured the Embassy staff of the Ministry’s renewed focus on bolstering their work, stating that the Washington Mission would be a top priority in the execution of Sierra Leone’s foreign policy. “We want to effect change and deliver results for our country. The Ministry and President Bio fully support the Mission here in Washington,” he said, expressing pride in the Embassy’s accomplishments.

Accompanying the Foreign Minister on this visit was the newly appointed Acting Director General of the Ministry of Foreign Affairs and International Cooperation, Allan Logan, who also congratulated the Washington Mission on its pivotal role in securing the MCC Compact. “This Embassy is effectively contributing to the success of the Government’s agenda,” Allan Logan said, noting that the MCC victory is likely to attract further investment interest in Sierra Leone. He urged Ambassador Sidique Abou-Bakarr Wai and his team to seize additional opportunities that will benefit the country’s growth.

Allan Logan stressed the significance of Sierra Leone’s diplomatic ties with Western powers, particularly the United States, which he described as a key influencer in global affairs. “The U.S. sets the direction for the world and it is in their interest to keep Sierra Leone strong in the sub-region,” he stated. He further noted that part of the Embassy’s duty is to counter any negative information about the country, reaffirming that Sierra Leone’s diplomatic mission is about advancing the national agenda rather than just seeking financial aid.

Ambassador Soulay Daramy, Head of the Foreign Service Academy in Sierra Leone, reminded the Embassy staff of the importance of professional diplomacy in their daily roles. He emphasized the need for continuous training and development to ensure the Embassy staff can effectively support the Head of Mission and the Head of Chancery. “Our foreign service officers are highly capable, but they must take advantage of the training opportunities provided by the Foreign Service Academy to improve work ethics and performance,” Ambassador Daramy remarked.

In his closing remarks, Sierra Leone’s Ambassador to the United States, H.E. Sidique Abou-Bakarr Wai, expressed his gratitude to Minister Alhaji Musa Timothy Kabbah for acknowledging the Embassy’s role in advancing Sierra Leone’s foreign policy. He recalled the key facilitation role the Embassy played during Vice President, Dr. Mohamed Juldeh Jalloh’s, attendance at a high-level MCC meeting in the U.S. Congress.

“The Embassy will continue its efforts in engaging U.S. Congress, the Senate, the State Department and other U.S. agencies to strengthen Sierra Leone’s foreign policy,” Ambassador Wai assured, introducing his staff as the driving force behind the Embassy’s daily efforts to support President Bio’s agenda.

The celebration of the MCC Compact marks a significant achievement for Sierra Leone, reinforcing its growing partnership with the United States and the role of the Washington Mission in securing the country’s international standing.

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