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Tuma Adama Gento-Kamara Named Among the Top 100 Most Reputable Africans of 2025

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By Amin Kef Sesay

In a testament to her exceptional leadership and transformative impact, Tuma Adama Gento-Kamara, a distinguished legal practitioner in Sierra Leone, has been named one of the Top 100 Most Reputable Africans of 2025. This prestigious accolade recognizes individuals across the continent who embody ethical leadership, integrity and innovation, leaving an indelible mark on their fields and communities.

Joining a distinguished lineup of African luminaries, including Nobel Laureate, Dr. Denis Mukwege from the Democratic Republic of Congo, renowned philanthropist, Mo Ibrahim and literary icon Chimamanda Ngozi Adichie of Nigeria, Tuma Adama Gento-Kamara’s recognition underscores her remarkable contributions to Sierra Leone’s legal profession and beyond.

Curated annually by a panel of global experts, the Top 100 Most Reputable Africans list celebrates excellence across governance, business, academia, arts and social development. Selection is based on stringent criteria, including ethical leadership, measurable societal contributions and innovation. This year’s list reflects the rich diversity and growing influence of African leaders on the global stage.

As one of the few honorees representing Sierra Leone, Tuma Adama  Gento-Kamara’s inclusion is a proud moment for her country. A steadfast advocate for justice and equality, she has significantly shaped the nation’s legal framework, serving as a legal practitioner, a member of the General Legal Council and as the current President of the Sierra Leone Bar Association.

Her achievements also extend to the international arena. As Vice Chair of the world’s largest tax administration cooperation mechanism, BRITACOM, and Chairperson of the African Women Summit, she has championed economic development and gender advocacy, earning widespread acclaim for her efforts.

Reflecting on her inclusion in this esteemed cohort, Tuma Adama Gento-Kamara expressed, “It is an honor to stand alongside Africa’s finest. This recognition is a testament to the strength of our collective vision for justice, equality and progress. It also shines a light on Sierra Leone’s contributions to the global discourse on our shared vision for economic prosperity.”

Her fellow honorees include trailblazers such as Ethiopian athlete and activist, Haile Gebrselassie, Rwandan economist, Dr. Donald Kaberuka, and South African advocate Thuli Madonsela, renowned for her work in promoting good governance and accountability. Their collective achievements showcase the transformative power of African leadership in shaping a narrative of resilience, innovation, and progress.

Tuma Adama Gento-Kamara’s recognition is not only a personal milestone but also a beacon of hope and inspiration for Sierra Leone and the continent. Her dedication to justice and equality demonstrates the boundless potential of African leaders in driving meaningful change on both local and global fronts.

This prestigious honor amplifies Sierra Leone’s voice in Africa’s dynamic story of growth and influence, marking a proud moment for the nation.

 

In New Year Message…   SLAJ President Prepares for Final Year, Reveals 2025 Goals and Election Date

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By Amin Kef (Ranger)

In a heartfelt New Year message delivered to fellow journalists, media practitioners and partners, Ahmed Sahid Nasralla, President of the Sierra Leone Association of Journalists (SLAJ), expressed both optimism and reflection as the nation steps into 2025.

“Let us take a moment to remember our colleagues who are in distress, sick or have passed away. They remain in our thoughts and prayers,” Ahmed Sahid Nasralla stated, emphasizing solidarity within the media community.

Reflecting on the past year, he highlighted the resilience and commitment demonstrated by the media in Sierra Leone. “The past year has been a testament to our collective resilience and commitment to media development in Sierra Leone. Together, we have achieved significant milestones,” he noted, reiterating the importance of press freedom and the media’s role in democracy.

Despite these achievements, Ahmed Sahid Nasralla acknowledged that challenges remain. He pointed to ongoing issues related to the safety and security of journalists, the financial sustainability of media houses and the need for ethical standards. “As an Association, we remain committed to addressing these issues through dialogue, consultation, advocacy and collaboration with stakeholders,” he said.

Looking ahead, the SLAJ President identified 2025 as a year of potential growth and innovation. He outlined plans to enhance engagement with policymakers and development partners, improve media professionalism and explore sustainable financing models for public interest journalism. He urged the Government to honor its commitment to the National Fund for Public Interest Media (NaFPIM), which is set to launch its pilot phase in early 2025.

Ahmed Sahid Nasralla also announced the continuation of the Iverify platform, aimed at promoting information integrity, thanks to dedicated teams of fact-checkers and support from UNDP and its partners.

In an effort to strengthen the Sierra Leone Parliamentary Press Gallery (SLPPG), SLAJ has resumed engagement with the parliamentary leadership, he highlighted. He furthered how the SLAJ Electoral Commission (SLAJEC) will collaborate with the Gallery’s interim executive to establish a roadmap for elections, ensuring a democratically elected executive is in place early this year.

According to him, under a new EU-funded project, SLAJ aims to work with various stakeholders to advocate for the inclusion of a standalone chapter on media and communication in the ongoing constitutional review process. “This initiative seeks to establish foundational principles for the media sector, marking a significant step toward guaranteeing freedom of expression in Sierra Leone,” he also pointed out.

Furthermore, he maintained, the International Federation of Journalists (IFJ) plans to collaborate with SLAJ to enhance its capacity as a union, focusing on growth and the defense of media freedom. The EU project will also help promote SLAJ’s Gender Equality Policy as a national framework for media outlets, he intimated.

He revealed how in a significant development, SLAJ has adopted a new constitution aimed at addressing operational and financial management gaps, following recommendations from the Anti-Corruption Commission’s review.

Ahmed Sahid Nasralla urged journalists that as the New Year unfolds they must reflect on their role in promoting media development and fostering a united Sierra Leone. He expressed concern over political polarization and the media’s complicity in deepening divides through partisan narratives. “Now more than ever, the media must redefine its role as a catalyst for constructive dialogue,” he stated, calling for fair, accurate reporting that prioritizes national interest over sectional loyalties.

In a commitment to using media platforms for peace and stability, he encouraged journalists to amplify voices of reason and foster understanding among diverse groups.

Ahmed Sahid Nasralla also announced the second public edition of the SLAJ National Media Awards, scheduled for April 11, 2025, at the Bintumani International Conference Foyer, in partnership with Africell, UNDP Sierra Leone and United Bank for Africa.

He acknowledged the significant role of the private sector in supporting the media in Sierra Leone, highlighting the contributions of Africell, Mercury International, Orange SL, United Bank for Africa (UBA), Sierra Leone Commercial Bank (SLCB), Rokel Commercial Bank (RCB), ECOBANK, Zenith Bank, Leone Rock and NP (SL) Limited.

Expressing gratitude to public sector partners, he said, “We also thank NaTCA, NASSIT, NRA and PRA for their support.”

Addressing industry stakeholders, he added, “To MRCG, IMC, NaTCA, RAIC, BBC Media Action SL, IRN and SiLBA, we remain committed to collaboration and consultation as we seek innovative solutions to the challenges facing the media in Sierra Leone.”

In his closing remarks, Ahmed Sahid Nasralla informed colleagues and stakeholders that this will be his final New Year message as SLAJ President, announcing that the next SLAJ elections will take place on June 7, 2025, in Freetown, with details regarding the venue to follow.

As the media community enters 2025, his call for unity, professionalism and ethical standards resonates strongly, underscoring the vital role of journalism in shaping a cohesive and progressive Sierra Leone.

NP (SL) is Poised to Drive Excellence in 2025 with Unmatched Customer Care and Innovation

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By Amin Kef (Ranger)

As we step into the New Year 2025, NP (SL) Ltd, the nation’s leading petroleum marketing company, has reaffirmed its commitment to delivering exceptional service and driving innovation to ensure customer satisfaction and operational excellence. Recognized as the premier name in petroleum marketing, NP (SL) is determined to sustain its track record of reliability, community engagement and pioneering solutions in the energy sector.

Undoubtedly, NP (SL) remains steadfast in its mission to guarantee an uninterrupted supply of petroleum products, a cornerstone of the company’s operations. The company’s proactive measures to import petroleum products on time have proven essential in preventing fuel shortages that could disrupt the nation’s socio-economic stability. By ensuring the availability of fuel, NP (SL) minimizes the risks of increased transport fares, rising costs of essential goods and the broader challenges associated with fuel scarcity.

Renowned as “1st for Customer Care,” NP (SL) places its customers at the heart of its operations. The company’s dedicated staff ensures that all transactions are conducted in a welcoming and professional environment, fostering trust and satisfaction among customers. In 2025, NP (SL) is determined to elevate its customer service standards further, creating an unparalleled experience that underscores its leadership in the sector.

Innovation remains a hallmark of NP (SL)’s operations. Building on its successful launch of the NP Energy Pass Card, the company is driving the adoption of cashless transactions in Sierra Leone. This state-of-the-art card supports online and offline transactions, offers real-time SMS notifications and incorporates robust security features such as One-Time Passwords (OTPs).

The NP Energy Pass Card empowers customers to fuel their vehicles conveniently and independently, providing detailed transaction updates. Additionally, station owners benefit from streamlined operations and direct bank credits, enhancing transparency and financial management. This initiative aligns with the company’s “FUBU” (For Us, By Us) philosophy, showcasing its dedication to homegrown solutions.

In a rapidly evolving digital age, NP (SL) continues to leverage technology to improve service delivery. The NP Smart Card, a key innovation, is also simplifying fuel purchases by enabling cashless transactions, offering customers a secure and efficient way to budget for their fuel needs.

Alongside this, the company’s NP Gas product has transformed the cooking experience for many households. Safe, efficient and environmentally friendly, NP Gas is available in various cylinder sizes and can be easily refilled at NP Filling Stations or through authorized dealers.

As a responsible corporate citizen, NP(SL) is committed to contributing to Sierra Leone’s development. In 2025, the company plans to expand its Corporate Social Responsibility (CSR) initiatives, which include raising awareness of environmental best practices, supporting vulnerable communities and providing institutional assistance where needed. These efforts are aimed at complementing the Government’s development agenda and improving the lives of Sierra Leoneans.

NP (SL) takes pride in its adherence to Sierra Leone’s Local Content Policy, employing a predominantly Sierra Leonean workforce and only outsourcing expertise when necessary. This approach has created jobs, reduced poverty and supported economic growth.

As one of the nation’s largest taxpayers, NP (SL) significantly contributes to Government revenue, enabling the implementation of essential development programs.

As NP(SL) steps confidently into 2025, its vision remains clear: to provide innovative, customer-centric services while driving sustainable growth and development. By prioritizing customer satisfaction, embracing digital advancements and supporting national development, NP (SL) is not just maintaining its leadership in the petroleum sector; it is setting new standards for excellence in Sierra Leone’s business landscape.

With a firm resolve to meet the evolving needs of its customers and communities, NP (SL) is poised for yet another year of outstanding achievements.

Experience “The Taste of Royalty” with Royal Seasoning: A Proudly Sierra Leonean Culinary Revolution

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By Amin Kef Sesay

As Sierra Leone’s food industry embraces growth and innovation, 5 Star Food Industries (SL) Ltd is leading the way with its premium seasoning cube brand, Royal Seasoning. This proudly Sierra Leonean product is redefining how the nation experiences flavor while making a tangible impact on local communities and the economy.

Royal Seasoning comes in a variety of flavors, including Shrimp, Chicken, Beef, Tomato and Classic. Each 12g cube is meticulously crafted to meet international culinary standards while catering to the tastes of Sierra Leonean households. Whether enhancing a pot of Jollof rice, a hearty stew or an international dish, Royal Seasoning guarantees exceptional taste and versatility.

Certified Halal, Royal Seasoning ensures inclusivity, offering a premium product that resonates with a broad range of dietary preferences without compromising quality.

By producing Royal Seasoning locally at its state-of-the-art facility on 50 Bai Bureh Road, Freetown, 5 Star Food Industries is reducing reliance on imported goods, promoting local agricultural partnerships and creating jobs for Sierra Leoneans. This initiative underscores the company’s commitment to self-sufficiency, local content optimization and sustainable growth.

“Our mission is to enrich the daily lives of Sierra Leoneans with high-quality, affordable products,” said a spokesperson for 5 Star Food Industries. “With Royal Seasoning, we’re not just offering a product; we’re celebrating our culinary heritage while fostering economic growth.”

Royal Seasoning’s packaging features an iconic chef, symbolizing the brand’s dedication to quality and the culinary arts. Designed to stand out on shelves, this imagery inspires trust and highlights the product’s premium nature. The cubes are ideal for both home cooking and professional use in restaurants and catering businesses.

To connect directly with customers, 5 Star Food Industries is organizing cooking demonstrations and taste-testing events at key retail locations. These interactive sessions showcase the versatility of Royal Seasoning in various dishes, inspire culinary creativity and foster brand loyalty.

“Food brings people together. With Royal Seasoning, we are inviting everyone to celebrate our rich culinary heritage while supporting local content and strengthening our economy,” the spokesperson added.

Royal Seasoning represents a significant shift in Sierra Leone’s food sector. By providing a high-quality, locally produced alternative to imported brands, 5 Star Food Industries champions food security and economic independence, aligning with the nation’s vision for self-sufficiency and sustainable development.

Chefs, home cooks and food enthusiasts are invited to experience the royal touch in their cooking with Royal Seasoning. Elevate your meals today by incorporating these rich, flavorful cubes into your recipes.

For more information, visit 5 Star Food Industries at 50 Bai Bureh Road, Freetown, or call +232 80 888 000.

Royal SeasoningProudly Made in Sierra Leone. Support Local Content, Celebrate Local Flavors.

CHANGAN Auto Sierra Leone: A New Era of Affordable Luxury and Durability

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By Amin Kef Sesay

Sierra Leone’s automotive industry is experiencing a revolutionary change with the arrival of CHANGAN, a globally acclaimed Chinese automobile manufacturer. Founded in 1862, CHANGAN has built a legacy of innovation and reliability, making it a trusted name in the global automotive market. Now, its vehicles are setting new standards in Sierra Leone with their durability, fuel efficiency, affordability and advanced technology.

Situated on 86 E Sir Samuel Lewis Road, Aberdeen in Freetown, the CHANGAN dealership stands as a symbol of quality and commitment. Over a year of operations has cemented its reputation as a premier destination for top-tier automobiles. From stylish sedans and versatile SUVs to powerful pickups like the Pickup Hunter, CHANGAN offers vehicles tailored to various lifestyles and budgets.

CHANGAN vehicles are designed to deliver more than just transportation—they embody luxury, practicality and technological sophistication. Equipped with cutting-edge features such as 2D and 3D cameras, intelligent sensors and integrated network systems, CHANGAN vehicles ensure safety and convenience for drivers and passengers alike. Their impressive fuel efficiency makes them ideal for city commutes and long-distance travel, offering exceptional performance while minimizing costs.

CHANGAN’s diverse range of models caters to the unique needs of Sierra Leonean drivers:

  • UNI-K: A premium SUV featuring a luxurious interior, creating a haven of comfort.
  • CS95 Plus: A spacious SUV with premium leather interiors, redefining driving elegance.
  • CS55 Plus: Designed for effortless convenience, this model ensures every journey is a pleasure.
  • Hunter: A robust double-cabin pickup that surpasses competitors like the Toyota Hilux in size and strength.

The CHANGAN dealership in Freetown prioritizes customer satisfaction by offering a comprehensive ownership experience. With a three-year warranty, an extensive maintenance package and a dedicated spare parts shop, CHANGAN ensures that every vehicle owner enjoys peace of mind and long-term reliability.

As one of China’s top four automobile groups and its leading domestic brand, CHANGAN boasts over 153 years of excellence in the automotive sector. The company’s forward-thinking approach is evident in its commitment to sustainability, including significant investments in electric vehicles (EVs). CHANGAN aims to achieve a fully electrified lineup by 2030, exemplified by models like the Changan Eado EV460 and Benni EV.

CHANGAN’s influence extends across 77 countries, supported by 79 subsidiaries, 34 factories and a robust network of over 9,000 sales and service outlets. Its global research and development centers in China, Italy, Japan, the UK, the USA and Germany drive continuous innovation, ensuring that every CHANGAN vehicle meets world-class standards.

Under its ambitious “Vast Ocean Plan,” CHANGAN is committed to green, low-carbon development and expanding its global operations. By 2030, the company aims to surpass $10 billion in overseas investments and achieve 1.2 million annual global sales, reaffirming its position as a first-class automotive brand.

Jamil Sheriff, Sales Manager at CHANGAN Sierra Leone, underscores the brand’s dedication to reliability: “Why not invest in a brand-new vehicle that guarantees peace of mind and exceptional quality? At CHANGAN, we strive to provide unparalleled value, ensuring every driver’s satisfaction and confidence on the road.”

Discover the future of driving with CHANGAN. Visit the showroom at 86 E Sir Samuel Lewis Road, Aberdeen, or contact them via WhatsApp or call at +232 309 99011. Explore how CHANGAN is reshaping Sierra Leone’s automotive industry with vehicles designed for innovation, efficiency and reliability.

For more details, visit: www.changan.sl.com.

Caritas Freetown Distributes Dignity Kits to 200 Vulnerable Women and Girls Affected by Flooding

By Alvin Lansana Kargbo

Caritas Freetown partnering with TROCAIRE stepped up efforts to support vulnerable groups affected by flooding in the Western Area of Sierra Leone. Under the project titled: “Strengthen Community Resilience and Women/Girls Protection through Integrated Preparedness and Violence Mitigation”, the humanitarian organization on Wednesday 31st December, 2024 distributed Safe and Dignity Kits to 200 individuals, including adolescent girls, pregnant women, lactating mothers and women with disabilities in various communities across the Western Area.

The dignity kits, designed to address basic hygiene and safety needs, include items such as bags, wrappers (lappa), sanitary pads, detergent, toothpaste, bathing soap, toothbrushes, combs, underwear, buckets, whistles and solar-powered rechargeable flashlights. These tools are aimed to help protect recipients from insecurity, particularly Gender-Based Violence (GBV), during vulnerable moments.

During the distribution event, Rev. Peter Konteh, Executive Director of Caritas Freetown, highlighted the initiative’s alignment with the United Nations Sustainable Development Goals (SDGs), emphasizing inclusivity and prioritizing the needs of the most vulnerable.

“Women and girls often face heightened challenges in disaster situations and young women, in particular, are at risk of exploitation. By providing these essential kits, we are reaffirming their dignity and emphasizing the value of every individual in society,” Rev. Peter Konteh stated.

He lauded the collaboration between Caritas, TROCAIRE, CRS and other partners, as well as the Government’s role in disaster management and citizen welfare. “Societies that abuse women inevitably suffer. Protecting women is not just a humanitarian priority; it is a societal responsibility.”

Madam Eliza Sillah, Project Coordinator elaborated on the broader goals of the initiative. She stressed the importance of empowering women and girls by instilling confidence and encouraging active participation in political and community decision-making processes.

“Confidence-building is critical. When women and girls are empowered to make informed decisions and embrace their identity they contribute significantly to community resilience,” she remarked.

She also highlighted the prevalence of violence and abuse against women, particularly during disasters, noting that initiatives like the dignity kit distribution address both physical and emotional needs. The inclusion of items such as whistles and solar-powered lights symbolizes not just safety but also empowerment, sending a clear message how women have the right to live free from fear, she furthered.

Gerald King, Regional Coordinator for the National Disaster Management Agency (NDMA), praised Caritas for its unwavering commitment to disaster relief. He emphasized the importance of partnerships in effectively managing disaster risks and pointed out recent NDMA efforts, such as fire prevention sensitization campaigns.

“Caritas has been a dependable partner always ready to respond promptly to community needs. Their support underscores the importance of education and preparedness in disaster management,” he stated.

He also acknowledged the need to focus on hygiene, particularly for adolescents and students, as part of community disaster response strategies. Gerald King expressed optimism about future collaborations between NDMA and Caritas, calling for sustained efforts to improve disaster management practices.

Representatives from the Ministry of Social Welfare, Freetown City Council and the Western Rural District Council also commended Caritas Freetown’s role in disaster mitigation and protection for vulnerable groups. They acknowledged the importance of partnerships in addressing the unique challenges faced by women, girls and people with disabilities in disaster-prone areas.

“The Government cannot do this alone. Partners like Caritas are making a big difference by ensuring that vulnerable populations are not forgotten,” a representative noted.

The event underscored the importance of collective action in addressing disaster-induced vulnerabilities. Through its partnerships, Caritas Freetown continues to prioritize the dignity and safety of marginalized individuals, demonstrating that humanitarian efforts are most effective when rooted in collaboration and inclusivity.

With ongoing challenges from natural disasters, initiatives like this provide a glimmer of hope and resilience, ensuring that no one is left behind.

SLAJ President Demands Clarity and Safety for Journalist Thomas Dixon Amid Police Dispute

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By Amin Kef (Ranger)

Ahmed Sahid Nasrallah, President of the Sierra Leone Association of Journalists (SLAJ), issued a statement on Saturday December 28, 2024 addressing the ongoing situation involving journalist Thomas Dixon and the Inspector General of Police (IG), Mr. Fayia Sellu.

Nasrallah confirmed that SLAJ is actively monitoring the situation, which initially suggested a potential arrest of Dixon. “We want to assure our members and the general public that Thomas Dixon has NOT been arrested,” he stated.

The tensions arose after a Facebook post by Dixon described the IG as “arrogant.” Following this, the IG contacted Nasrallah to express his frustration, claiming that Dixon had misrepresented him despite having provided clarification over the phone. The IG indicated that arresting the journalist had been considered.

In response, Nasrallah advised the IG against pursuing arrest and proposed alternative actions, such as filing a formal complaint with the Independent Media Commission (IMC) or communicating directly with SLAJ.

After their conversation, Nasrallah reached out to Dixon, who confirmed he was at home. As a precaution, Nasrallah advised him to temporarily leave his residence to ensure his safety.

To further de-escalate the situation, Nasrallah re-engaged the IG, stressing the importance of maintaining a positive relationship between SLAJ and the security sector. The IG acknowledged the advice but urged journalists to uphold professionalism in their work. He also mentioned his attempts to contact Dixon after their discussion, noting that he had not received a response.

Seeking additional assurances, Nasrallah contacted the Minister of Information and Civic Education, as well as the Chairman of the IMC, to better understand the situation and ensure Dixon’s safety.

In closing, Nasrallah called on the IG to publicly guarantee the safety and security of Thomas Dixon, allowing him to resume his normal activities without fear.

The Price of Truth: Thomas Dixon’s Case Reveals Dangers Facing Journalists

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By Amin Kef (Ranger)
In a concerning development for press freedom in Sierra Leone, renowned journalist Thomas Dixon has reportedly gone missing following alarming threats from the Inspector-General of Police, William Fayia Sellu. Dixon’s disappearance has sparked outrage among civil society advocates and fellow journalists, who emphasize the vital importance of media freedom in a democratic society.
Dixon’s disappearance comes on the heels of a critical X and Facebook post in which he accused the IGP of rescinding a court bail and transferring the crime officer involved.
Augustine Sorie-sengbe Marrah, a prominent civil and commercial litigator and democracy activist, condemned the situation, stating, “If the unconfirmed reports are true that Thomas Dixon is in hiding or held up incommunicado, then this is like rolling back the hands of progress.” Marrah criticized the government’s contradictory actions of repealing criminal seditious libel laws while simultaneously repressing journalists. “Journalists should not be on the run because of their work,” he asserted.
The Gleaner Newspaper reported that Dixon’s family has not heard from him since the threats emerged, deepening fears for his safety. Efforts to contact the IGP for comment have been unsuccessful, further escalating concerns regarding the treatment of journalists in Sierra Leone.
Alex Lawrence Koroma, a fellow broadcast and print journalist, urged the government, under President Julius Maada Bio, to prioritize the safety of Dixon and uphold his rights to engage in professional journalism. “It is concerning that he has been reported missing while fulfilling his journalistic duties. Immediate action is necessary,” Koroma stated.
In a recent post, Dixon detailed a phone conversation with the IGP, in which he was told to put his concerns in writing rather than receiving direct answers. “The arrogant IGP told me on the phone that I should write instead of answering my questions,” Dixon remarked. He alleged that the IGP rescinded a bail for a suspect at the West End Police Station and subsequently transferred the crime officer handling the case, creating a chilling atmosphere among police officers who are now hesitant to engage with the matter.
This troubling incident raises significant questions about media freedom in Sierra Leone, with Marrah emphasizing, “Media freedom is not a favor—it is an integral aspect of democracy.” He called for respect and protection of journalists’ rights, insisting that “freedom of expression and the media cannot wait and must not be delayed in any democracy.”
As the situation develops, the safety of Thomas Dixon and the broader implications for press freedom in Sierra Leone remain a pressing concern. Journalists are not criminals, and their right to report should be protected.

Ensuring Quality & Reliability in Fuel Supply… NP Sierra Leone Delivers 13,000 Metric Tons of High-Quality Diesel

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By Amin Kef (Ranger)
NP (SL) Limited, the leading petroleum marketing company in Sierra Leone, has reaffirmed its commitment to meeting the nation’s energy needs with the successful delivery of 13,000 metric tons of Automotive Gas Oil (AGO). The consignment, unloaded from the MT Pacific Jade between December 17 and 19, 2024, represents the company’s dedication to maintaining a steady supply of high-quality diesel for its customers.
Following an inspection conducted on December 23, 2024, the diesel shipment was confirmed to meet international standards. A sample presented in a clear bottle showcased exceptional clarity and purity, free from contaminants or impurities. These results highlight NP Sierra Leone’s focus on providing only the best fuel products, ensuring reliability and satisfaction for its diverse customer base.
This latest batch of diesel features advanced low-sulfur technology, a significant innovation that enhances engine performance while reducing emissions. With its eco-friendly properties, the fuel supports modern engine efficiency and aligns with global environmental standards. This commitment to sustainability reinforces NP Sierra Leone’s role as a responsible and forward-thinking energy provider.
“We are dedicated to delivering fuel that not only powers vehicles and machinery effectively but also addresses environmental concerns,” stated Vandi Bockarie, a Sales Manager of NP Sierra Leone. “This shipment reflects our promise to provide top-tier energy solutions to the people of Sierra Leone.”
NP Sierra Leone has consistently set the benchmark in the petroleum industry through its focus on quality, innovation, and customer satisfaction. From private motorists to large industrial operators, the company’s reliable supply chain ensures that every segment of the economy has access to premium energy products.
As a vital contributor to Sierra Leone’s economic growth, NP Sierra Leone remains steadfast in its mission to provide sustainable and efficient fuel solutions. This latest diesel delivery further strengthens the company’s reputation as a trusted partner in the country’s development, offering energy products that drive progress while adhering to the highest quality standards.
With this milestone shipment, NP Sierra Leone continues to lead the way in powering Sierra Leone’s industries, transportation systems, and communities, setting a standard for excellence in fuel provision nationwide.
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Africell Partners with RBG Kew to Preserve Freetown’s Iconic Cotton Tree

RGB Kew’s Head of Tree Collections Kevin Martin studying the remains of Freetown’s culturally significant cotton tree

By Alvin Lansana Kargbo

In a landmark effort to preserve one of Sierra Leone’s most cherished national symbols, Africell Sierra Leone has on December 9, 2024 partnered with the Ministry of Tourism and Cultural Affairs to collaborate with experts from the Royal Botanic Gardens (RBG), Kew. The initiative aims to conserve the historic Freetown Cotton Tree, which suffered significant damage during a fierce storm in May 2023.

Standing nearly 70 meters tall, the Freetown Cotton Tree is a monumental landmark symbolizing Sierra Leone’s cultural and historical heritage. Its significance dates back to the abolition of slavery, with accounts of freed Africans gathering under its branches in prayer upon their arrival in the Province of Freedom, later known as Freetown. The tree’s role as a spiritual and cultural icon extends beyond the colonial era, serving as a meeting point for local chiefs and a revered site in indigenous religious and magical practices.

On May 24, 2023, a storm battered the city with heavy rain and winds, causing part of the Cotton Tree’s trunk to crack and fall. The collapse sparked nationwide mourning and drew global attention, with many lamenting the loss of an enduring emblem of Sierra Leone’s identity.

Subsequent assessments revealed that environmental factors such as pollution, neglect and roadwork-induced encroachments on the tree’s root system had weakened its structure, leaving it vulnerable to the storm’s force. Recognizing the cultural and historical importance of the tree, Africell, one of Sierra Leone’s leading telecommunications providers, took a proactive role in ensuring its conservation.

Africell’s collaboration with the Ministry of Tourism and Cultural Affairs enlisted the expertise of RBG Kew, a globally renowned botanical research institution. With extensive experience in arboriculture, Kew’s involvement is seen as critical to safeguarding the tree’s remains and exploring possibilities for re-growth.

From November 11 to 15, 2024, Kevin Martin, Head of Tree Collections at RBG Kew and Tom Fry, Arboricultural Supervisor, visited Freetown. Their visit involved an extensive technical study of the Cotton Tree’s condition. Accompanied by Africell representatives, the Kew team engaged with stakeholders, including officials from the Ministry of Tourism and Cultural Affairs, the Mayor of Freetown, the British High Commissioner and faculty from the Biological Sciences Department at Fourah Bay College.

During their visit, Martin and Fry led a workshop at Fourah Bay College, focusing on how urban trees act as vital defenses against climate change. The workshop aimed to inspire local students and scientists to contribute to preserving Sierra Leone’s ecological heritage. “Freetown’s Cotton Tree transcends normal commercial considerations,” stated Sam Williams, Africell’s Group Communications Director. “Africell and the Africell Impact Foundation are committed to using our resources to promote culture and heritage. Preserving the Cotton Tree is a monumental task with both national and global implications.”

The findings from Martin and Fry’s study will be compiled into a formal report for the Ministry of Tourism and Cultural Affairs, which will outline the technical condition of the tree and propose necessary measures for its stabilization and potential re-growth. The report is expected in early 2025.

According to Kevin Martin, “From a technical point of view, it is relatively straightforward for us to understand the tree’s condition and provide recommendations for its management. But what makes this project unique is its profound cultural context. The Cotton Tree is a symbol of Sierra Leonean identity and we are honored to contribute to its preservation.”

Future phases of the project may involve further assessments, hands-on interventions and increased engagement with local experts and students. The goal is to ensure that RBG Kew’s knowledge transfer supports Sierra Leone’s local scientific community, fostering homegrown skills and capacity for long-term conservation efforts.

Beyond physical preservation, efforts are underway to memorialize the Cotton Tree’s legacy. As seen with other iconic sites like the Notre-Dame Cathedral in Paris, which was damaged by fire, disasters often spur global support for restoration efforts. Africell and its partners aim to use the Cotton Tree’s plight to draw attention to its cultural and historical significance and ensure its story is preserved for future generations.

Edward Kwame Yankson, Permanent Secretary at the Ministry of Tourism and Cultural Affairs, emphasized the importance of the initiative. “The day the Cotton Tree fell was a sad day for Sierra Leone. However, we are heartened to have partners who believe that the tree’s story is far from over. By restoring it, whether physically or through memory, education we keep alive its role as a source of national pride and reflection.”

Africell provides mobile network coverage and technology services to over 15 million subscribers across sub-Saharan Africa, operating in Sierra Leone, The Gambia, Angola and the Democratic Republic of Congo. As the only U.S.-owned mobile network operator in Africa, Africell employs over 10,000 people and supports arts, education and cultural initiatives through its Africell Impact Foundation.

This joint effort with RBG Kew and the Ministry of Tourism and Cultural Affairs underscores Africell’s commitment to preserving Sierra Leone’s cultural heritage while promoting sustainable development and knowledge sharing. The future of the Cotton Tree remains uncertain, but with the combined efforts of international experts, local authorities and private sector partners, the hope for its regeneration burns bright.

RGB Kew’s Head of Tree Collections Kevin Martin studying the remains of Freetown’s culturally significant cotton tree