Transnational DStv CEO Presents Prizes to Winners of Miss Sierra Leone

Natalia Abboud, the CEO of Transnational DStv Sierra Leone and Capital Radio 104.9, proudly presented prizes to the triumphant winners  of the Miss Sierra Leone 2023 pageant held at the Country Lodge Hotel in Freetown.

Each winner received a complete DStv package with full subscription from her in a celebratory event that began with a welcoming address by Madam Ajara Momah. Sophie Johnson introduced the Board Members, and Dr. Fatou Taqi delivered speeches while honoring all the winning participants with trophies.

The Ministry of Tourism and Cultural Affairs, which was represented by the Minister, Nabeela Tunis, added significance to the occasion with her remarks. Isha Mansaray presented cash prizes, and the Miss Sierra Leone Ltd Board officially bestowed prizes upon Daisy Abdulia, Adel Caroline Jusu and the other contestants.

The crowning moment came as Madam Mariama Dumbuya handed over the crown to the newly crowned queen, Daisy Princess Abdulai, signifying her reign. AYV’s Chief Operating Officer, Messeh Leone, and several distinguished guests attended the event, which culminated with Janneh Amara Bangali delivering the Vote of Thanks.

Daisy Abdulai, representing Moyamba district, is now set to represent Sierra Leone at the Miss World pageant after being crowned Miss Sierra Leone 2023 at the Bintumani Conference Centre on September 21st, 2023. The event was globally broadcast live on AYV DStv Ch 399.

Adel Caroline Jusu of Bo district secured the first runner-up position, while Mabinty Mansaray of Koinadugu district was announced as the second runner-up. The newly crowned winner received a brand new car, a significant cash prize, a year-long monthly stipend and the honor to represent Sierra Leone at the Miss World competition.

The Miss Sierra Leone 2023 event, centered around the theme “A Healthy Environment in a World of Beauty, Peace, and Integrity,” showcased contestants from each district, culminating in the national pageant.

Transparent and broadcast across various media platforms, the event was organized by Miss Sierra Leone Limited, a not-for-profit company aimed at selecting a beauty queen for the country.

Recognized for promoting the strength, beauty, and intelligence of Sierra Leonean women, the Miss Sierra Leone Limited supports its winners in charitable endeavors and acts, as a positive role model for young women, inspiring responsible citizenship.

Established in 2001, the organization witnessed a revival in 2014, holding successful pageants in 2016, 2018, and 2019, with crowned queens Miss Margeret Murray, Miss Aminata Bangura, Miss Sarah Laura Tucker, and Miss Enid Jones Boston respectively. Miss Sierra Leone 2019, Enid Jones Boston, notably represented Sierra Leone at the Miss World Beauty pageant in the UK, earning accolades for her courage and performance alongside contestants from around the world.


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