By Abubakarr Harding
In line with enhancing the visibility of the company, Orange Sierra Leone has on Wednesday 27th July, 2022, signed nine popular Sierra Leonean Musicians and entertainers as Brand Ambassadors of the company.
The nine Brand Ambassadors, who joined the list of top Stars who have signed lucrative endorsement deals with Orange SL were Drizilik, Markmuday, Skillz, Tyla Magic, Mello 7, Faze Ya Alimamy, Triple T, Mr.Ling, and DJ CPO.
In his statement during the signing ceremony at Orange SL Head Office in Freetown, the Chief Executive Officer of Orange SL , Sekou Amadu Bah, expressed his heart felt appreciation to sign partnerships with the artists and Disc Jockeys.
He encouraged them not to fear to get back to them if they face any challenge with the contract adding that Orange is always available to help and listen to them.
Alimatu Mbaya , who serves as Orange SL Commercial Director, expressed optimism that the Brand Ambassadors appreciate the opportunity offered them and their contracts.
“It is really important to have this kind of partnership to promote talents. This is a great opportunity for all of them and Orange SL as well. I am very pleased to have all signed Brand Ambassadors and they should never forget in a positive way whatever they are going to do.”
Markmuday, one of the signed Brand Ambassadors expressed gratitude disclosing how this is the second year he has been part of the Orange Brand Ambassador family.
He promised that they would work within the policies of the company to promote it brands.
A representative from the DJs Union also expressed gratitude to the company for signing partnership with DJs for the first time. He assured Orange that they will do their best to help elevate the company.
It must be noted that the Brand Ambassadorial Platform remains a crucial part of Orange contribution to the music industry. Such is a smart move by Orange to outshine their competitors in the telecommunications industry. Orange is unmatched in the telecoms industry in terms of securing the signatures of Local Ambassadors to help market its product and services.