By Babatunde Sesay
The nation’s biggest commercial bank, the Sierra Leone Commercial Bank (SLCB) in its continued stride to improve on the interface with its hundreds of thousands of customers across the country has launched its Customer Service Week from 7thto 11thOctober, 2019.
Excellent customer service is central to the success of any business. It is this knowledge that providing positive experiences for customers will dramatically impact its growth and profit that has helped SLCB over the years to maintain its leading industrial position.
Research shows that over 90 percent of customers will share their business engagement experiences with others. And those customers remain loyal to a company that promotes a very good or excellent customer service culture. Loyal customers provide positive endorsements and online reviews that can help businesses strengthen their brand, as well as build strong relationships.
Thus, SLCB is dedicating the Customer Service Week to the acknowledgement of, and appreciation of the invaluable role its customers play in making it the most profitable commercial bank in the country. This is coming at the same time as the bank has provided its customers with an array of user-friendly products and services.
The week will also see the launching of SLCB’s Call Center and Call Service – a platform that will give customers the opportunity to call toll free and tell the Bank what is being done right and wrong, in enhancing quality customer service delivery.
The platform also provides customers with the opportunity to make enquiries and complaints about SLCB’s products and services.
During the Customer Service Week, management teams will be deployed in the banking halls to meet with, greet and talk to customers. Some management staff will even be seen behind the counters serving as cashiers.
On the final day of the Customer Service Week, SLCB will launch a raffle draw. All customers who make a minimum deposit of Le 5 million and above from October 1st to October 11th automatically qualify for the draw.
The star prize winner will enjoy a fully sponsored weekend vacation at Golden Tulips Hotel whilst first runner-up will get a dinner for two at Radisson Blu Hotel Aberdeen Freetown. Also, there are a various prizes to be won at the event.
The height of the customer week will be marked on October 12th, 2019 when SLCB will host a cocktail for its top 100 customers.
Economic and marketing analysts have observed that the annual initiative brings with it a blend; confidence strengthening increased identity with the bank, and a deepening of access to products, which is premium in present day banking.