Home Blog Page 236

As Race to Restore Direct UK-Freetown Flights Heats Up… SLCAA DG Confirms No Official Zuri Sky Documentation Submitted to Regulator

Zuri Sky
Zuri Sky

By Amin Kef (Ranger)

After more than a decade without direct air connectivity, passengers traveling between the United Kingdom and Sierra Leone are set to benefit from a new airline venture. UK-based start-up Zuri Sky Ltd has announced plans to introduce direct flights between London Gatwick and Freetown’s Lungi International Airport by late October 2025, offering a long-awaited alternative to costly and time-consuming layovers.

Despite the announcement, the Sierra Leone Civil Aviation Authority (SLCAA) has stated that it has not yet received a formal application from Zuri Sky for permission to operate in the country. SLCAA Director-General Musayeroh Barrie confirmed that no official documentation has been submitted to the regulator. Similarly, the UK Civil Aviation Authority and the UK slot coordinator, Airport Coordination Limited, have not provided details regarding the airline’s operational status.

According to the UK Companies House registry, Zuri Sky Ltd was incorporated as a private limited company on January 30, 2025. The company is led by Luxembourg-born Mina Nozari, a UK resident who is also a director of VC Global Holdings, an international investment firm. Mina Nozari also heads Zuri Travel Ltd, a travel agency incorporated on February 10, 2025, alongside UK citizen Robert Blick, a veteran in airline operations and a former Honorary Consul and Trade Commissioner of Sierra Leone in the UK.

According to reports from Travel and Tour World and Africa Briefing, Robert Blick has extensive experience in overseeing direct flights between the UK and Sierra Leone and brings decades of expertise in airline operations. Zuri Sky has emphasized its commitment to regulatory compliance, financial sustainability and experienced leadership as it prepares for operations.

To ensure long-term viability, Zuri Sky is focusing on three key pillars:

  • Regulatory Compliance – Flights will only be launched after full approval from the UK Civil Aviation Authority (CAA).
  • Financial Stability – The airline is backed by European investors, providing strong financial support for sustained operations.
  • Industry Expertise – With Blick’s leadership and experience in Sierra Leone’s aviation and business sectors, the airline aims to establish itself as a reliable carrier on the route.

The resumption of direct flights is expected to significantly benefit Sierra Leone’s tourism sector, trade and diaspora relations. By eliminating layovers in cities such as Brussels, Casablanca or Istanbul, Zuri Sky aims to streamline travel for business professionals, investors and holidaymakers. The route’s return will cut travel time from over 11 hours to just six, making Sierra Leone more accessible to UK-based travelers.

Initially, Zuri Sky plans to operate one weekly flight using chartered aircraft, with the potential to expand frequency and introduce direct flights from the United States in the future. However, long-term success will depend on passenger demand, financial resilience and operational efficiency.

In a related development, SLCAA Director-General Musayeroh Barrie confirmed that Sierra Leone’s national airline, Air Sierra Leone (ASL), is also working towards launching direct flights between Freetown and London Gatwick. ASL, which has secured regulatory approvals in both the UK and Sierra Leone, plans to operate the route through a partnership with Ascend Airways using a Boeing 737-8 aircraft. While the charters were initially scheduled for December 2024, regulatory processes delayed ticket sales. ASL is currently in the final stages of obtaining its Air Operator’s Certificate (AOC), which is expected to be issued by April 2025.

The SLCAA views ASL’s certification as a critical test case to showcase Sierra Leone’s compliance with international aviation safety standards. If successful, this could pave the way for the country’s removal from the UK and EU air safety watch lists.

With both Zuri Sky and Air Sierra Leone positioning themselves to offer direct flights between London and Freetown, passengers can look forward to increased travel options, greater convenience and enhanced economic ties between the two nations. If successful, these efforts could mark the beginning of a sustainable, long-term air link that benefits businesses, tourism, and the Sierra Leonean diaspora for years to come

Banana Island Seaport: West Africa’s Deepest Port Set to Transform Sierra Leone’s Economy

Banana Island Seaport
Banana Island Seaport

By Amin Kef (Ranger)

In its latest edition, Africa Forbes Magazine has spotlighted a groundbreaking infrastructure initiative that is poised to redefine Sierra Leone’s role in global trade: the proposed Banana Island Seaport and logistics hub. The ambitious project, backed by the Government of Sierra Leone and spearheaded by the Gento Group of Companies, is set to transform the nation’s economic landscape, positioning it as a key player in international maritime commerce. With global trade increasingly dependent on efficient port facilities, the Banana Island Seaport promises to be a game-changer for Sierra Leone, offering both immediate and long-term economic benefits.

According to the World Bank, more than 80% of global merchandise trade by volume is transported via sea routes. In recent years, a substantial portion of this trade has shifted to containerized cargo, highlighting the growing importance of container ports. These ports serve as critical links in the global supply chain, facilitating the movement of goods and resources across the world. For emerging economies like Sierra Leone, the establishment of a modern, efficient, and capable port infrastructure has become an essential building block for sustained economic growth. As Sierra Leone’s industrial sector continues to expand and international trade volumes rise, the need for a world-class port facility to meet these demands has never been more pressing.

The Banana Island Seaport, with a projected investment of $2 billion USD, is designed to meet these needs and position Sierra Leone at the forefront of West Africa’s shipping and logistics industry. The facility will be equipped with state-of-the-art infrastructure that can accommodate the largest vessels currently in operation, making it a key player in the region’s maritime landscape. The seaport’s natural deep-water harbor, which has a depth of nearly 24 meters, will allow it to handle an impressive 60 million tons of cargo annually, making it the deepest port in Africa. This deep-water capability will enable the facility to welcome larger vessels, offering several benefits, including reduced shipping costs, improved accessibility and shortened sailing times, all of which will have a positive impact on global trade routes.

The Banana Island Seaport aims to address the limitations faced by many ports in the West African region. Ports in this area often struggle to accommodate larger vessels due to insufficient water depth and outdated handling equipment. As international shipping trends continue to evolve, with the deployment of larger and more advanced vessels, many existing ports in the region are ill-equipped to handle the increased demand for capacity. The Banana Island Seaport’s deep-water harbor and cutting-edge handling technology will solve those challenges, providing a modern and efficient solution that will cater to the growing needs of the global shipping industry.

Strategically located near major shipping routes, the Banana Island Seaport is poised to become a vital transshipment hub, facilitating the movement of goods between the Far East and Africa. The facility will also benefit from the rerouting of East-West trade via the Cape of Good Hope, which has the potential to increase shipping volumes significantly. By positioning itself as a hub for transshipment, the seaport will not only enhance Sierra Leone’s connectivity to global trade but will also serve as a logistical nexus for goods traveling between continents. The development of this state-of-the-art facility will further enhance Sierra Leone’s status as a key maritime and trading hub in West Africa.

One of the standout features of the Banana Island Seaport is its potential to boost the export of minerals from Sierra Leone, which has long been a cornerstone of the nation’s economy. The country’s mineral sector has experienced significant growth in recent years, with production volumes currently reaching around 11 million tons per annum. As production levels continue to rise, the need for an efficient export hub becomes increasingly important. The Banana Island Seaport, with its deep-water access and advanced cargo handling systems, will be able to accommodate the largest vessels and significantly reduce logistics costs for the mineral export sector. By providing a dedicated and efficient export hub, the seaport will improve the safety and efficiency of mineral exports while also supporting the continued growth of the mining sector.

The economic implications of the Banana Island Seaport project are far-reaching. Beyond the direct benefits to Sierra Leone’s trade and export sectors, the development is expected to create thousands of jobs, both during the construction phase and in the ongoing operation of the port. Additionally, the influx of foreign investment that the project is expected to attract will stimulate further economic growth and foster the development of the nation’s manufacturing and logistics industries. The presence of a world-class port facility will also serve as a magnet for further investment in infrastructure and industrial development, providing a solid foundation for Sierra Leone’s long-term economic growth.

The project has already garnered strong backing from the Government of Sierra Leone, which has entered into a master concession agreement with Gento Group of Companies to finance, build and operate the port for a 25-year period, with the potential for multiple extensions. Initial studies, including an Environmental and Social Impact Assessment (ESIA), have been successfully completed and the necessary environmental permits have been obtained. With the Government’s commitment to ensuring the project’s success and sustainability, the Banana Island Seaport is set to become a cornerstone of Sierra Leone’s economic future.

In conclusion, the Banana Island Seaport represents a bold and transformative step for Sierra Leone, offering the country an opportunity to tap into the growing global trade network and position itself as a key player in the West African maritime industry. The seaport’s modern infrastructure, strategic location and focus on efficiency will provide a significant boost to the nation’s economic growth, creating jobs, fostering foreign investment and supporting the expansion of key industries like mining and manufacturing. As Sierra Leone continues to build its future, the Banana Island Seaport stands as a symbol of progress and a vital enabler of the nation’s global ambitions

11 Sierra Leoneans to Be Deported from U.S. in April, Government Assures Smooth Reintegration

Minister of Internal Affairs, Rtd AIG Morie Lengor

By Amin Kef (Ranger)

The Government of Sierra Leone has confirmed that 11 of its nationals will be deported from the United States in April due to insufficient documentation. This announcement was made by Minister of Internal Affairs, Rtd AIG Morie Lengor, during the Ministry of Information and Civic Education’s weekly press conference, led by Minister Chernor Bah, on Tuesday, February 25, 2025.

The Internal Affairs Minister clarified that the deportation is not linked to criminal activity but rather due to the affected individuals lacking proper documentation to remain in the United States. He assured the public that the Government is prepared to facilitate their reintegration upon arrival.

“The Ministry of Internal Affairs received official notification from the U.S. Ambassador regarding the scheduled deportation of 11 Sierra Leoneans. It is important to note that these individuals are not criminals but are being returned due to documentation issues. The Government is taking all necessary steps to ensure their smooth and dignified reintegration,” Rtd AIG Morie Lengor stated.

In response to circulating reports about potential deportations, the Ministry of Internal Affairs, in collaboration with the International Organization for Migration (IOM) Sierra Leone, held a strategic meeting with key stakeholders on February 10, 2025. The discussions focused on migration management, strengthening coordination and ensuring the safe and dignified return of Sierra Leonean citizens.

The Internal Affairs Minister confirmed that the Immigration Department has been informed and that preliminary interviews have been conducted with some of the affected individuals. He emphasized the importance of developing a coordinated approach to manage their arrival professionally and in an orderly manner.

IOM Sierra Leone has pledged its support for the Government’s reintegration efforts. Speaking on behalf of the organization, Madam Pauline Macharia clarified that while IOM is not directly involved in the deportation process, it remains committed to assisting returning migrants.

“IOM is dedicated to providing returnees with reintegration opportunities at both individual and community levels. We aim to support them in their transition back into society by ensuring access to necessary resources,” Madam Pauline Macharia stated.

She also requested detailed information on the deportees, including demographics such as gender and age, to tailor support programs effectively. She reiterated IOM’s commitment to addressing migration challenges through practical and need-driven solutions, while also expressing a desire to deepen collaboration with the Sierra Leonean Government to promote social stability and the psychosocial well-being of returnees.

The Government has assured the public that it is actively preparing for the arrival of the deportees. Measures are being put in place to confirm their identities and provide appropriate support upon their return.

This development comes amidst broader U.S. immigration enforcement measures affecting nationals from various countries. It also highlights the ongoing global discourse on immigration policies and the challenges faced by individuals who lack proper documentation.

The session concluded with an agreement to hold further engagements to ensure adequate preparations for the arrival of the deportees. Sierra Leone, in collaboration with international partners such as IOM, is committed to ensuring that returning citizens receive the necessary support for successful reintegration into society.

Dr. Alhaji Sarjoh Bah’s Leadership Strengthens Sierra Leone’s Role in AUSSOM for Peace in Somalia

Dr. Alhaji Sarjoh Bah

In a remarkable demonstration of steadfast dedication and exceptional leadership, Dr. Alhaji Sarjoh Bah, Director of the Conflict Management Directorate under the African Union’s Political Affairs, Peace and Security Department, has once again proven his remarkable influence in promoting peace and stability in Somalia.

Dr. Alhaji Sarjoh Bah’s tireless advocacy for Sierra Leone’s continued participation in Somalia under the newly established African Union Stabilization and Support in Somalia (AUSSOM) has earned widespread recognition. His diplomatic prowess has ensured that Sierra Leonean police and military officers will remain actively involved in Somalia, supporting efforts to combat terrorism and contribute to peace across the Horn of Africa.

At the recent Ministerial Meeting of the Somalia Operations Coordination Committee (SOCC), held from February 24-25, 2025, in Addis Ababa, Ethiopia, a pivotal decision was reached regarding the Troop and Police Contributing Countries. The meeting, which was a critical step in transitioning from AMISOM (African Union Mission in Somalia) to AUSSOM, saw the participation of high-ranking officials, including Ministers, ambassadors, Chiefs of Defence Staff, Inspectors General of Police and the Commissioner of Political Affairs, Peace and Security (CPAPS), all under the leadership of Dr. Alhaji Sarjoh Bah.

The discussions at the meeting focused on several essential issues, including paying tribute to fallen heroes, reaffirming the African Union’s commitment to peace in Somalia and recognizing the leadership of Somalia’s President in the ongoing battle against Al-Shabaab, a notorious terrorist organization with connections to Al-Qaeda.

The meeting emphasized the need to build on past achievements, identify capability gaps and secure UN Security Council support for a clear exit strategy. Deliberations also examined the operational deployment requirements in light of new geopolitical developments and Somalia’s evolving bilateral partnerships.

An important aspect of the discussions was the focus on political stability and governance, stressing the need for closer cooperation between Somalia’s Federal Government (FGS) and Federal Member States (FMS). The meeting explored strategies to close governance gaps, address security risks and ensure accountability in the management of financial and logistical resources, including the resolution of ATMIS (African Union Transition Mission in Somalia) financial liabilities.

The transition from ATMIS to AUSSOM was also discussed, with Somalia presenting deployment strategies that would be led by various member states. These strategies aim to ensure seamless coordination, enhanced security measures and the liquidation of outstanding ATMIS liabilities.

Dr. Alhaji Sarjoh Bah’s leadership in advocating for Sierra Leone’s continued involvement in AUSSOM serves as a testament to his unwavering commitment to peace and stability in Africa. His exceptional advocacy has not only garnered respect from his peers but has also played a crucial role in facilitating a smooth transition to AUSSOM.

As the SOCC meeting concluded, it was clear that the collective efforts of member states would be critical in navigating the challenges of this transition. Dr. Alhaji Sarjoh Bah’s remarkable leadership continues to inspire the African Union’s mission to bring lasting peace to Somalia and the wider region. His dedication to peace and his vision for a more stable Africa stand as a benchmark for future leaders committed to the ideals of Pan-Africanism.

African Union Stabilization and Support in Somalia (AUSSOM)

NRA and Ministry of Finance Roll Out Strategic Reforms to Boost Revenue Performance

the National Revenue Authority (NRA)

In a concerted effort to revamp domestic revenue generation, the National Revenue Authority (NRA) and the Ministry of Finance have launched a strategic approach aimed at addressing key challenges and enhancing revenue performance.

During a high-level meeting held on February 25, 2025, at the Customs Services Department, Minister of Finance, Sheku Ahmed Fantamadi Bangura conveyed President Dr. Julius Maada Bio’s directive on the urgent need to bolster revenue mobilization. Highlighting the country’s revenue-to-GDP ratio, which stands at a mere 8.1% against persistently high expenditure levels, the Minister underscored the necessity of prioritizing revenue enhancement initiatives.

Sheku Ahmed Fantamadi Bangura pointed out critical challenges impeding revenue collection, including outdated compliance measures, insufficient technological integration and the need for improved staff accountability. To address those issues, he outlined a series of reforms focusing on the deployment of advanced technology and enhanced administrative practices. He reaffirmed the Government’s commitment to investing in technological solutions that would optimize tax collection, administration and overall financial management.

Financial Secretary, Matthew Dingie, emphasized the collective responsibility in revenue generation, urging NRA personnel to make full use of the tools and systems at their disposal. He assured the NRA team of the Ministry of Finance’s unwavering support while stressing the need for a cultural shift towards greater accountability and performance-driven motivation within the institution.

NRA Board Chair, Kabineh M. Kallon, encouraged staff to view revenue targets not just as benchmarks but as aspirational goals that should drive proactive engagement. He called for strict adherence to tax laws and the implementation of strategic measures to maximize revenue collection.

Commissioner General of the NRA, Jeneba J. Bangura, reaffirmed that immediate actions are underway to address current revenue challenges. She emphasized that the engagement of the Ministry of Finance leadership serves as a testament to the President’s commitment to revenue mobilization while also galvanizing NRA staff to adopt best practices and enhance compliance measures.

The collaboration between the Ministry of Finance and the NRA signals a resolute commitment to overcoming existing challenges and improving revenue performance. Through targeted reforms, heightened accountability and technological advancements, the NRA is poised to transform the country’s revenue landscape in the months ahead.

Government Must Stop Undermining Genuine Rice Importers

Chief Minister Dr. David Moinina Sengeh

The Government of Sierra Leone must act decisively to uphold transparency and fairness in the rice importation sector. Recent developments have revealed a disturbing double game being played by the authorities, leaving genuine rice importers vulnerable and disillusioned.

It could be recalled that the Chief Minister recently summoned all major rice importers to a crucial meeting at State House, where they were urged to reduce the price of rice to alleviate the financial burden on citizens during Ramadan. The price of a bag of rice dropped from Le1,000 to Le840. Come February 14th, this price will further plummet to an impressive Le799 despite importers incurring losses. This goodwill gesture was expected to foster stability in the rice market and benefit consumers nationwide.

However, subsequent actions by the Government have raised serious concerns. Instead of supporting these genuine importers, the authorities appear to be engaging in practices that undermine their business operations. Reports indicate that while importers were compelled to lower their prices, the Government itself has been purchasing rice at significantly higher rates for public institutions.

A recent publication highlighted that the Government is paying Le1, 150 per bag of Fen-Fen rice, a price that contradicts the agreed-upon market rates. This has sparked widespread concern among importers, who question the rationale behind such inflated payments. A senior official at the Ministry of Trade and Industry had assured that prices would drop further in March, yet Government procurement practices suggest a different reality.

One rice supplier, speaking anonymously, expressed frustration over the situation. “We have never supplied Fen-Fen rice to the Government. We only supply premium Parboil rice. The amount quoted by the Government includes several deductions, including a 6.5% withholding tax, transportation, loading and offloading costs. Even at that, we are still receiving far less than the quoted amount,” he lamented.

Further compounding the issue, importers revealed that they bear additional costs such as interest rates on loans taken to facilitate imports. Delayed Government payments have also left many suppliers struggling with financial constraints. Some are owed billions of Leones for backlog supplies, raising questions about the Government’s commitment to honoring its obligations.

Meanwhile, citizens continue to grapple with high rice prices, with retailers in the Western Urban area selling a 50kg bag of Parboil rice between Le800 and Le830. This contradicts the Government’s assertion that prices have stabilized following the intervention of the Chief Minister.

A Ministry of Finance official disclosed that by the nature of supply contracts, rice prices should reflect fluctuations in the global market. If prices rise, suppliers adjust accordingly and when prices fall, they are expected to reduce their rates. However, critics argue that some suppliers are exploiting the system to maximize profits at the expense of Government institutions.

As of January 7, 2025, a Government directive mandated that the wholesale price of Parboil rice be reduced to NLe840 per 50kg bag, with a further reduction to NLe799 by February 14, 2025. Despite these directives, reports indicate that some Government agencies continue to purchase rice at exorbitant prices, raising suspicions of corrupt practices.

The public is questioning why Government institutions, including the police, prisons and military, are still procuring rice at inflated rates when global market prices have dropped. The Ministry of Finance, which is responsible for overseeing procurement processes, must take urgent action to investigate and address this anomaly.

Furthermore, economic analysts argue that the Government can boost domestic revenue by eliminating leakages in public spending. Instead of paying inflated prices for rice, authorities should crack down on dubious duty waivers and tax concessions granted to mining and construction companies. This would help increase revenue mobilization without relying on foreign aid.

The National Revenue Authority (NRA) must also reassess its priorities, shifting focus to domestic tax collection rather than placing undue pressure on the customs department. Strong leadership is required to curb revenue losses and ensure accountability in Government transactions.

Ultimately, the Government must stop undermining genuine rice importers who have demonstrated their commitment to national development. By engaging in fair and transparent business practices, authorities can restore confidence in the rice importation sector and ensure that Sierra Leoneans benefit from stable and affordable food prices. Failure to act will only discourage importers from future cooperation, potentially leading to a more severe food crisis in the long run.

AfriGas Leads the Way in Delivering Premium Cooking Gas with Unrivaled Quality and Trust

By Ibrahim Sesay

AfriGas has emerged as the benchmark for excellence in Sierra Leone’s cooking gas industry, a brand that stands tall in the market with an unshakable reputation for quality, safety and customer satisfaction. Across homes, businesses and institutions, AfriGas has become the first choice for those who prioritize efficiency and reliability in their energy needs. With its unwavering commitment to innovation and superior performance, AfriGas has solidified its position as the leading provider of high-performing gas cookers and accessories, ensuring that consumers experience the highest standards of convenience and safety in their kitchens.

Every AfriGas cylinder is the product of state-of-the-art engineering and rigorous quality control measures designed to guarantee top-tier performance. Manufactured using the most durable materials, these cylinders undergo extensive safety testing to ensure compliance with international standards, offering users peace of mind with every purchase. Available in multiple sizes, including the versatile 6-kilogram and the larger 12-kilogram options, AfriGas cylinders cater to a wide range of consumer needs while maintaining the same level of efficiency and safety. The company’s dedication to excellence is evident in the advanced sealing technology incorporated into each cylinder, preventing leaks and ensuring the highest levels of safety for users.

AfriGas has established a vast and reliable distribution network that spans the entirety of Sierra Leone, making its premium products easily accessible to customers in both urban and rural areas. With over 1,000 registered dealers operating under stringent quality assurance protocols, AfriGas ensures that every cylinder reaching consumers is of the highest integrity. This extensive network is a testament to the company’s commitment to delivering convenient and efficient energy solutions that enhance the everyday lives of its customers.

Despite its sterling reputation, AfriGas faces an ongoing challenge in the form of illegal tampering with its cylinders, a fraudulent act that endangers unsuspecting consumers. Unscrupulous individuals have been engaging in unauthorized gas extraction and resealing of cylinders, deceiving customers into purchasing substandard and potentially hazardous products. This illegal practice not only compromises safety but also threatens to undermine the trust and confidence that AfriGas has diligently built over the years.

In response, AfriGas is taking decisive action to combat this threat by intensifying public awareness campaigns aimed at educating consumers on how to identify genuine products. The company urges customers to verify cylinder seals before purchase and report any suspicious activities to designated authorities. Through strategic collaborations with law enforcement agencies, AfriGas is working tirelessly to eliminate these fraudulent operations, ensuring that consumers continue to receive authentic, safe and high-quality products.

Choosing AfriGas is not just about buying a gas cylinder; it is about investing in a brand that is synonymous with safety, performance and customer satisfaction. AfriGas remains resolute in its mission to provide cutting-edge energy solutions that redefine cooking experiences for households and businesses alike.

With an unyielding commitment to excellence, AfriGas continues to set the gold standard in the industry, making it the undisputed leader and preferred choice for those seeking top-performing gas cookers and accessories in Sierra Leone.

NP (SL): The Trusted Name in Quality Petroleum Products and Exceptional Service

NP (SL): The Trusted Name in Quality Petroleum Products and Exceptional Service
NP (SL): The Trusted Name in Quality Petroleum Products and Exceptional Service

By Amin Kef (Ranger)

NP (SL) Ltd has firmly established itself as a household name in Sierra Leone, a company that is widely recognized for its commitment to excellence, innovation and customer satisfaction. A recent nationwide random survey conducted by this medium revealed that the vast majority of respondents are well aware of the existence and operations of NP (SL) Ltd, a testament to its strong presence and outstanding reputation in the petroleum industry. With a dynamic and result-oriented Management team steering the company, NP (SL) Ltd continues to make commendable strides that not only cement its dominance but also position it for greater expansion and impactful contributions to national development.

From its humble beginnings, NP (SL) Ltd has grown into one of the country’s most successful and formidable indigenous businesses, maintaining an unwavering dedication to efficiency and service excellence.

Abdul Sheriff, a seasoned engineer and former employee of the Sierra Leone Oil Refinery Company, commended the company’s impressive growth, describing it as an exemplary model of business success in Sierra Leone. Beyond its business acumen, NP (SL) Ltd has earned admiration for its commitment to national development, particularly through the timely fulfillment of its tax obligations to the Government via the National Revenue Authority (NRA) and its effective execution of Corporate Social Responsibility (CSR) initiatives that significantly enhance the well-being of Sierra Leoneans.

One of NP (SL) Ltd’s most remarkable attributes is its pro-activeness in ensuring that petroleum products remain available and affordable for consumers. As a company renowned for prioritizing customer satisfaction, NP (SL) Ltd has adopted the mantra “1st for Customer Care,” reflecting its commitment to providing unparalleled service. Employees of the company operate with the understanding that customers are their top priority, ensuring every transaction is conducted in a cordial and efficient manner that results in a win-win situation for both the company and its clientele.

Embracing technological advancements, NP (SL) Ltd recently introduced the NP Energy Pass Card as part of its “FUBU” (For Us, By Us) initiative. This cutting-edge payment system enables seamless, secure and cashless fuel transactions, providing customers with instant SMS notifications and advanced security features such as One-Time Passwords (OTPs) for added protection. The NP Energy Pass Card enhances customer convenience, allowing for independent fueling, real-time transaction updates and direct bank credits for station owners, thereby improving overall operational efficiency.

NP (SL) Ltd has also pioneered the introduction of the NP Smart Card and NP Gas, further solidifying its reputation as an industry innovator. The NP Smart Card facilitates hassle-free fuel purchases, enabling customers to pre-load funds and manages fuel expenses efficiently. This not only saves time but also eliminates the need for cash transactions, reducing the risk of theft and allowing for better budgeting.

Meanwhile, NP Gas has revolutionized household cooking needs with its efficiency, environmental friendliness and affordability. Manufactured in various portable cylinder sizes, NP Gas is easily refillable at NP (SL) Ltd Filling Stations and authorized dealers, making it a convenient and reliable option for consumers.

NP (SL) Ltd is also a staunch advocate of Sierra Leone’s Local Content Policy, ensuring that employment opportunities are predominantly given to Sierra Leoneans except in cases where specialized expertise is required. This dedication to local empowerment has significantly contributed to job creation and poverty reduction in the country.

As a major taxpayer, NP (SL) Ltd plays a crucial role in supporting the Government’s revenue base, thereby facilitating the implementation of essential development programs across various sectors.

Continuing to expand its footprint across West Africa, NP (SL) serves as a beacon of success, demonstrating how ambitious and dedicated entrepreneurs can build a thriving business while uplifting their nation. With its unwavering commitment to excellence, customer satisfaction and national development, NP (SL) Ltd remains an undisputed leader in the petroleum industry, proudly flying the Green, White and Blue high on the regional stage.

Ann Marie Baby Harding Elected Chairman of SLPP Constituency 081, Bo District

Ann Marie Baby Harding Elected Chairman of SLPP Constituency 081, Bo District
Ann Marie Baby Harding Elected Chairman of SLPP Constituency 081, Bo District

In a resounding victory, Ann Marie Baby Harding has on February 22, 2025 been elected as the Chairman of the Sierra Leone People’s Party (SLPP) in Constituency 081, which encompasses Wonde, Jaiama and Bongor Chiefdoms in the Bo District. She secured a commanding 21 votes against her opponent’s 9 votes in what was widely regarded as a transparent electoral process.

Despite initial speculation that Ann Marie Baby Harding’s candidacy might be influenced by her husband, Dr. Prince Alex Harding, the current National Chairman of the SLPP, it was the people of her constituency who fervently encouraged her to assume political leadership. Her supporters, unwavering in their loyalty to the SLPP, saw her leadership as essential to the growth and progress of the party in the region.

Addressing an enthusiastic crowd following her landslide victory, Ann Marie Baby Harding commended her colleagues for conducting a peaceful and orderly election. She pledged to lead with a consultative, transformative and purpose-driven approach to strengthen the SLPP and fulfill the development aspirations of her people. Expressing gratitude, she acknowledged the support of her family, friends, party leadership and traditional authorities who played a vital role in her journey to the chairmanship.

With nearly 25 years of dedicated service to the SLPP, Ann Marie Baby Harding has been an instrumental figure in the party’s success since 1996. Her election victory came in the absence of her husband, Dr. Prince Alex Harding, fondly known as “The Bullet,” highlighting her independent political credibility.

As she embarks on this new leadership role, Ann Marie Baby Harding is poised to bring her wealth of experience and commitment to the SLPP’s continued dominance in Constituency 081.

Congratulations to Ann Marie Baby Harding on this significant milestone in her political career.

Changan CS55 Plus Emerges as the Smartest Choice for Car Buyers Seeking Prestige and Value

Changan CS55 Plus Emerges as the Smartest Choice for Car Buyers Seeking Prestige and Value
Changan CS55 Plus Emerges as the Smartest Choice for Car Buyers Seeking Prestige and Value

In the competitive world of automobile choices, where buyers in Sierra Leone often find themselves torn between used vehicles and brand-new luxury SUVs, the introduction of the Changan CS55 Plus has redefined expectations. The question is no longer whether to invest in a pre-owned Toyota Rav4 when, at half the price, one can own a brand-new, technologically superior and aesthetically striking Changan CS55 Plus. This SUV is not just a mode of transportation; it is a statement of refined taste, intelligent engineering and unbeatable value.

From the very first glance, the Changan CS55 Plus captivates with its bold front grille, sculpted aerodynamic design and an interior crafted for both luxury and functionality. Every detail has been meticulously designed to provide an unparalleled driving experience. The plush leather seats offer supreme comfort, the advanced infotainment system ensures seamless connectivity and the intelligent driver-assist features make navigating Freetown’s dynamic streets effortless and enjoyable. Whether maneuvering through city traffic or setting out on an adventurous cross-country journey, the CS55 Plus guarantees a smooth, responsive and exhilarating ride.

Beneath its sleek exterior, the CS55 Plus is powered by Changan’s highly acclaimed Blue Whale NE 1.5T direct injection engine, perfectly paired with a Blue Whale seven-speed wet dual-clutch transmission. This combination delivers a peak torque of 300N·m while maintaining an impressively efficient fuel consumption rate of just 5.9 liters per 100 kilometers. It is this harmonious balance of power and efficiency that sets the CS55 Plus apart, ensuring that drivers enjoy both performance and economy without compromise. More than just a machine, this SUV embodies reliability, technological innovation and an unwavering commitment to excellence.

Changan Automobile, a global automotive powerhouse with over four decades of expertise, has built a legacy rooted in quality, durability and forward-thinking innovation. Since its debut in 2017, the CS55 series has undergone remarkable advancements, integrating cutting-edge technology and design refinements to meet the evolving demands of modern drivers. The latest generation, introduced in 2021, showcases not only a more dynamic exterior but also a suite of advanced safety systems that provide peace of mind on every journey. In a world where safety and performance go hand in hand, the CS55 Plus stands as a testament to Changan’s commitment to producing world-class vehicles.

As Sierra Leone’s premier dealership, CHANGAN Auto Sierra Leone is at the forefront of revolutionizing the local automotive industry by bringing world-renowned vehicles to discerning buyers. Located at 86E Sir Samuel Lewis Road, Aberdeen in Freetown, the flagship showroom offers a diverse range of Changan models, from sophisticated sedans to robust SUVs and cutting-edge hybrid pickups. Beyond vehicle sales, CHANGAN Auto Sierra Leone provides an unmatched ownership experience with a dedicated service center staffed by highly trained technicians, a full stock of genuine spare parts to ensure vehicle longevity and a comprehensive three-year warranty that guarantees customer confidence. Unrivaled after-sales support cements the dealership’s reputation as the go-to destination for those seeking not just a car, but an enhanced driving lifestyle.

Changan is not merely an automaker; it is a global leader in automotive innovation with a presence in seventy-seven countries and a resolute commitment to a sustainable future. With an ambitious goal of full electrification by 2030, Changan is shaping the future of mobility while offering drivers today a glimpse into what is possible. This vision aligns perfectly with the aspirations of Sierra Leonean drivers who seek not just a vehicle but a smart investment in reliability, efficiency and eco-conscious innovation.

Jamil Sheriff, Sales Manager at CHANGAN Auto Sierra Leone, captures the brand’s mission perfectly: “At CHANGAN, we are not just selling cars; we are offering an elevated driving experience that blends reliability, cutting-edge technology and customer-focused service.”

For those eager to experience the sophistication and performance of the Changan CS55 Plus firsthand, a visit to CHANGAN Auto Sierra Leone’s showroom at 86E Sir Samuel Lewis Road, Aberdeen in Freetown is highly recommended. To explore available models, inquire about test drives or learn more about the brand’s commitment to innovation, customers can reach out via WhatsApp or call +232 30 999011 or visit www.changan-sl.com.

With the Changan CS55 Plus, the journey to excellence is not just a promise but a reality waiting to be embraced.