By Amin Kef (Ranger)
NP-Sierra Leone Limited (NP-SL Ltd) is the premier petroleum marketing company that has been doing extremely well in the areas of importing and marketing various petroleum products in the country, notably petrol, diesel, gas and lubricants of which the most outstanding is Castrol oil. Without looking afar the footprints of the company on the petroleum landscape of the country are indeed visible for many to see in a positive light.
Without contesting the undiluted fact, this 100% indigenous company has left its footprint on the sands of time as it continues to bag wide commendations for its timeliness in always ensuring that qualitative petroleum products are imported into the country, distributed country wide to dealers of Filling Stations across the country in order for its numerous and esteemed customers to easily gain access to them.
The company has never renege in doing so save only certain times when as a result of unforeseen contingencies, most often beyond its control, there could be some delay. However, in such circumstances measures are quickly rolled out to address them and restore normalcy in the supply and marketing chain.
It must be noted that for any petroleum marketing company to maintain such a solid and unshakable posture such could only be attributed to prudent business management initiatives. Indeed, with all amount of certainty, the selflessness and dogged determination, on the part of 35 Sierra Leoneans, who established the company, have greatly influenced most of the policies that were adopted, effectively implemented which saw the transformation of a small business enterprise to a towering entity. This trend still continues.
One of those laid down policies is that which has to do with placing premium on enhancing or maximizing customer care to create a situation where its customers are always made to feel good and satisfied. The company’s Shareholders and Management are also conscious of the fact that by taking customer care to a higher pedestal such could serve as a leeway to attract other individuals to become customers.
Indeed, it is in that light that a conscious move was made to make the company’s Filling Stations very attractive and welcoming. As state of the art structures, NP Filling Stations are painted in yellow and green colours, most times very spacious to accommodate fleet of vehicles, are very eye catchy and in some of them there are shopping marts where customers could purchase basic items and even relax to socialize.
To promote transparency and win the trust of its numerous customers as well as match up with international standards, it was decided on the part of the company to invest so much in procuring and installing calibrated pumping machines. These have the capacity to pump the exact quantity of fuel in vehicles and containers to the utmost satisfaction of buyers. “I always feel satisfied whenever I do purchase petrol at any NP Filling Station because I am always conscious that I am getting my money’s worth,” a banker divulged to this medium adding that the Managers of these Filling Stations are doing a fantastic job, referencing the neatness of the stations and orderliness of how business transactions are conducted.
One very striking feature which NP-SL has so far exhibited, to the admiration of many, is its strict adherence to the country’s Local Content Policy. Development Economists have recommended that one way of boosting a country’s economy is to make effective use of indigenous resources, both material and human, as long as they are available. Enhancing local content has its attendant merits one of which is creating employment opportunities and ensuring that monies paid workers are not remitted overseas.
NP-SL Ltd is one of the few companies in this country that has successfully implemented its internal policy of giving employment preference to Sierra Leoneans. This is indeed very impressive and is helping in major ways to reduce poverty.
If today NP Gas is going at the pace of a Concord Plane, in terms of sales, then this is simply because it has been discovered that it is very fast, efficient and environmental friendly for cooking purposes. Besides, it can be refilled without going through the hassle of having to find gas elsewhere as the company markets gas alongside petrol, diesel and other lubricants. They are manufactured in different cylinder sizes and are easily accessible.
“NP Gas is my kitchen partner and I am finding it very cooperative. It is easy to handle and for me it poses no danger. I am therefore recommending it as there will be no regrets in securing one,” Mariatu Sesay a resident, living in Makeni stated.
What is much talked about today is NP Smart Card. As the name suggests the card is so smart to such an extent that as long as it is loaded or credited with money it can be slotted in a space on the calibrated pumping machine and after demanding the amount of petrol or diesel requested for, it churns out the exact amount plus displaying the price. It is trending, secured and convenient to use.
“NP Smart Card works well and since I have been using it I always procure fuel for my car and generator in record time. Using it, there are many benefits one can derive,” a Civil Servant, Mohamed Jusu, underscored.
The company does not joke with rolling out its Corporate Social Responsibility fully aware that it is incumbent on it as a business entity to give back to society. This is all the more reason why it has been complementing the Government’s development interventions. The Shareholders and Management have always stood by the side of Sierra Leoneans in thick and thin always endeavoring to give succour and deepen development. Many worthy projects and programmes have been supported or championed by the company with the avowed objective of improving standards of living and complementing Government’s efforts in enhancing development.
“This shows that the company is a responsible business entity,” an official of the Petroleum Regulatory Agency commended.
The company is standing tall for having vibrant branches operating in Guinea, Liberia, Ivory Coast, and The Gambia where they are operating efficiently, offering jobs, and paying taxes to Governments. NP-SL is indeed a force to reckon with and is poised to further make its presence felt and expand its operations.
What Happened To FCC Mayor And President Bio’s Ambitious Tree Planting Projects…
By Ranger
It can be recalled that both the Freetown City Mayor and President Bio, in reaction to the adverse effects of rapid deforestation in the Western Area and the country at large, announced projects to plant millions of trees. No doubt, the only viable solution to the annual flooding that takes place in Freetown and other urban settlements in the country is to gradually replace the forest cover on the hills and mountains above that have been destroyed by uncontrolled human activities.
Trees play a very important role in preventing soil erosion and flooding by cushioning the effect of rain water on the soil. When these are cut and not replaced, we continue to see what happened last week in the Western Area.
Research by The Calabash shows that deforestation has been reversed by some countries including the USA and Colombia, with Kenya having planted millions of trees in the last two decades since deforestation became a national issue.
In our own situation, continued deforestation has been blamed on weak enforcement of existing environmental protection laws. For example, Ministry of Lands, Country Planning and the Environment dating back to the 1960s that hills should not be cleared for housing and wetlands like Kroo Bay ,Susan’s Bay, Kanikay and mangrove areas must not be developed for human settlement.
To the credit of the Government, over the last two decades, attempts have been made to relocate the people in high risk lower lands to Mile 6. The people sell the lands and houses and return. How do we deal with this problem of housing low income earners and the unemployed in our urban settlements? One: rigid action to enforce building permits and construction of new low cost housing estates outside Freetown with good transportation system to take people into and out of the city.
In the medium to long term, the Forestry component of the Ministry of Agriculture should be made into a well funded stand alone ministry.
This is on the basis that ever since, when we talk about agricultural development and designing policies for it, we tend to have totally forgotten the huge commercial, financial and ecological benefits having a national forestry development program that includes replacing lost forest covers with fruit and commercial tree crops. This will be the subject of our next commentary.